StubHub Global Survey Finds Live Experiences Hold the Keys to Happiness

People around the world say that live event experiences lead to greater happiness and human connection than the use of social media or mobile phones

SAN FRANCISCO — Oct. 18, 2016 – StubHub, the world’s largest ticket marketplace, and consumer insights firm Trendera today released the results of a new global study that demonstrate the power of live experiences on happiness and social connection. Exploring the attitudes and behaviors of consumers in 20 cities around the world, the study highlights the extreme – and often surprising – lengths to which people would go to see their favorite acts, including giving up daily technology use, toilet paper, relationships and more.

Survey respondents offered compelling reasons for prioritizing live experiences over regular life routines, reporting that: Live experiences have a deeply meaningful impact on their emotions and memories; sharing live experiences with friends is increasingly important; and attending live events is a benefit that stretches across borders.

“One of the biggest trends we’re seeing at StubHub is that live experiences are an increasingly valuable way to enrich people’s lives, especially because of the incredible memories they create,” said Jess Tassell, StubHub Director of ’Think’. “Around the world, people are placing a premium on live events, participating more and more in the so-called ‘experience economy,’ and sharing a surprising willingness to give up basic human comforts for up-close-and-personal experiences with their favorite artists and athletes.”

Key findings from StubHub’s new study include:

  1. Live experiences have a direct impact on our emotions and create lasting memories.
  • Musical magic. Survey results showed that music sparks the most positive emotions out of all types of events: 62% of all respondents said that attending a concert makes them happy, vs. 49% for sports.
    • Females more musically inclined. This is particularly true for women: 66% of female respondents said that concerts make them happy, vs. 58% of men.
    • Festivals draw a younger crowd. Young people responded similarly to musical happiness: 18-24-year-olds were more likely to say that going to a festival makes them happy than other age groups.
  • Memories add up. 75% of respondents cited making unforgettable memories as the best part about attending a live event.
    • There’s something to be said for the past. Respondents named their first concert as their best memory (35%), over their first job (33%) and their first kiss (32%).

According to StubHub's new global survey, the majority of respondents said their first memory is their first concert.


2. Sharing live event experiences with friends is increasingly important, especially on social media.

  • Live experiences have become inextricably linked with social media and mobile, and nearly one-third (31%) of respondents said that sharing these experiences over social media was one of the best parts of attending an event.
  • Experiences are a new form of social currency. 83% of respondents would prefer to post on social media about a live sports, music, or theater event than about a purchased material good.
    • Social skews younger, too. Social sharing is most prevalent among young people: While all age groups ranked high for social sharing, 88% of respondents between the ages of 18 and 24 were more likely to post about a live event on their social media accounts than older age groups.

3. The inspiration of live experiences knows no bounds.

  • Outside the U.S. Fans from all corners of the globe care about sharing experiences with their peers: 80% of respondents from countries outside the U.S. said they prefer to tell their friends about an experience instead of a purchase (vs. 74% in the U.S.).
  • World travelers. International respondents were significantly more likely than those in the U.S. to travel internationally for an event: More than half (51%) said they were willing to travel outside the country for a major championship, mega-concert, or music festival, in contrast to only 27% of U.S. respondents.
  • Fútbol scores with international audience: Globally, fútbol (“soccer” in the U.S.) is the most popular sport, as respondents would choose the FIFA World Cup (25%) over the Olympics (24%), the Super Bowl (14%), or the NBA Finals (10%) if given the opportunity to attend any sporting event.

Fans’ affinity for live experiences proved to be stronger than a number of day-to-day human behaviors, needs and even hygiene.

The survey found that fans would go to extreme lengths for VIP experiences to see their favorite artist play live or to see their favorite sports team or player play in a championship game:

Classic – and somewhat concerning – behavior change: See their favorite MUSICIAN/BAND of all time play live See their favorite SPORTS TEAM or PLAYER play in a title game
Work on a major holiday: 45% 36%
Delete social media for a month: 42% 31%
Give up mobile phone for a week: 35% 28%
Give up drinking for a year: 33% 27%
Go without sex for a month: 26% 19%
Go without Wi-Fi for a month: 26% 22%
Give up toilet paper for a week: 11% 11%
Go without showering for a month: 12% 15%
Break up with their partner: 7% 7%



Other things respondents were willing to give up for VIP experiences include: promotions at work, international vacations and favorite foods.




StubHub’s global survey was compiled in partnership with brand strategy firm Trendera in July 2016. Two thousand individuals were surveyed from 20 key U.S. and international markets, including New York, Los Angeles, San Francisco, Chicago, Dallas, Boston, Miami, Phoenix, Washington DC, Barcelona, London, Paris, Berlin, Madrid, Lima, Mexico City, Rio de Janeiro, Rome, Sydney, and Toronto.


The Live Event Study was conducted online and fielded over the course of approximately three weeks in July 2016. We spoke to 2,000 18-45-year-olds across 20 markets (10 of which were international) and accordingly the survey was translated into five different languages. Respondents used either a computer or mobile phone to take the survey.


WHAT MAKES PEOPLE HAPPY (respondents were able to select more than one):

  • 62% of all respondents said that attending a concert makes them happy, over playing video games (49%) and spending time on social media (47%).

WHICH EVENTS MAKE PEOPLE HAPPIEST (respondents were able to select more than one):

  • Concerts: 62%
  • Festivals: 51%
  • Sporting events: 49%

WHICH EVENTS PEOPLE WOULD LIKE TO ATTEND MORE OF (respondents were able to select more than one):

  • Concerts: 29%
  • Festivals: 26%
  • Sporting events: 22%
  • Broadway play or theater: 21%
  • Comedy show: 20%


  • 76% of respondents would rather meet their favorite musical artist than meet the next president.


  • 73% of respondents would rather attend a live event with Hillary Clinton over Donald Trump.


  • 54% would rather see their favorite sports team win a championship than see their preferred presidential candidate win the election.




  • One in four men (25%) say that one of the best parts about live events is impressing a date.


  • Hard-to-get tickets to a popular concert: 53%
  • Hard-to-get tickets to a sporting event: 27%
  • Hard-to-get reservations to a popular restaurant: 19%

DATING DOS & DONTSDATES THAT WOULD MAKE FRIENDS JEALOUS (respondents were able to select up to three):

  • Seeing a concert: 40%
  • Going to a sporting event: 29%
  • Spa day: 24%
  • Going to the beach: 23%
  • Trying a trendy restaurant: 21%
  • Seeing a show/play: 17%


  • Concert: 37%
  • Sporting Event: 22%
  • Festival: 15%
  • Comedy Show: 13%
  • Play: 10%


  • 44% of respondents prefer to take a significant other to an event over a friend (24%) or a sibling (6%) to a concert.


  • Out of the country: 40% total; 27% U.S.; 51% international
  • Out of state: 33% total; 46% U.S.; 22% international
  • Out of town: 22% total; 22% U.S.; 22% international
  • None of the above: 5% total; 5% U.S.; 5% international




StubHub Launches First Ticketing App for Apple TV

App encourages people to get off the couch and discover their ticket out

OCT. 3, 2016 – SAN FRANCISCO – With mobile becoming an integral part of the event experience, StubHub today announced the first ticketing app for Apple TV. Designed to be purposefully different from its core mobile app experiences, the new StubHub app for Apple TV is less transactional and more emotional – and encourages people to browse and discover events nearby or in a city aross the U.S.

Specially designed for 4th gen Apple TV, the new StubHub app builds on the theory that the best screen is life-size. It takes advantage of a large-format TV screen to showcase event imagery and an energetic, highly visual design aesthetic within StubHub’s new, dynamic brand look and feel.

In creating this design aesthetic, StubHub’s designers and engineers had to consider new use cases for Apple TV and design for the person who isn’t sure what they want to do, or who needs extra motivation to get out of the house. The design was tested and iterated through several rounds of user feedback, in which StubHub designers added the side-scroll interface for browsing within a seating section of a specific event, and included high-resolution seat maps on the listing cards so consumers could get a clear idea of the view from the section in which they were considering tickets.

“We know that most people will be interacting with our app from their couch, as they’re looking for something to do, so we kept the StubHub app for Apple TV focused on browsability and discovery, to better motivate people to get up and get out,” said Marcus Shelksohn, director of mobile product. “The StubHub design team wanted to create a more custom interface to reflect the emotional nature of event discovery – and the result is an engaging look and feel that maximizes event imagery and seat maps, and is highly intuitive to navigate.”

As consumers rely even more on their mobile devices to research, access and share their live experiences, StubHub’s goal is to be everywhere their customers are, across multiple screens via multiple devices. For example, StubHub and third-party data shows:

  • Over the next few years, mobile will account for more than 50% of digital tickets purchased1.
  • Fifty-two percent of concert-goers use their mobile devices to look up details about shows2.

The new StubHub app for Apple TV expands on StubHub’s goal to connect consumers to inspiring experiences, and for event-goers to be able to access their favorite events, artists and performers on nearly any screen.


1,2StubHub: The Year in Live Events, 2015




















How to Engineer Anomalies on a Seating Map – Or, Building the StubHub-76ers Ticketing Platform

By: Camila Franco, Director, Product Management, StubHub

In July, for the first time ever, the Copa America Centenario was held outside of Latin America.

“COPA” – as it’s known – is one of the largest futebol tournaments in the world – and for a native Brazilian like me, it was a chance to welcome my sports culture to the United States.

I volunteered with StubHub’s last-minute sales team during the Mexico-Chile match, and helped distribute tickets to fans who were picking them up. The excitement was incredible as fans came out to support their respective countries.

That’s what people usually think when they hear “StubHub” – a way to access their favorite teams, artists, performers and events. But there’s a lot that goes on behind the scenes with our platform, and as director of product management, I get as excited about the technology and innovation our teams are driving as the chance to connect our customers with must-see events.

One of the most innovative new features on StubHub launches today, in partnership with the Philadelphia 76ers.

StubHub is now the Official Ticketing Partner for the team, and we have built a first-of-its-kind ticketing experience that blends all types of ticket inventory.

What does that mean? In the past, people with 76ers tickets used StubHub to resell those tickets if they couldn’t go to, or weren’t interested in, a particular game. Now, all 76ers fans can use StubHub to buy all types of 76ers tickets – tickets sold directly from the team, and tickets resold by other fans. We’re making this happen through a new platform and purchase experience on StubHub – which is also a complex technology problem when you consider the landscape of tickets and the need to make it possible to purchase a combination of tickets, potentially from multiple sellers, in one transaction – and, to bundle other game-day services like parking.

For example: Think about a fan who wants to buy eight tickets in a single row to a 76ers game. In the past, that fan could only search for sellers offering a set of eight tickets in a single row, or do multiple searches for smaller sets of tickets that, when combined, would provide eight tickets in a row. StubHub’s new platform allows this same fan to engage in one search to locate all possible seat options that meet her needs – including tickets from an individual seller offering eight tickets in a single row, as well as tickets from multiple sellers that, when combined, total eight tickets in a row.

In short, the platform puts the most optimal sets of tickets together according to a fan’s needs, in one transaction.

Going behind the scenes

Much like os jogadores de futebol assess an individual team when they prepare for game-day, at StubHub, we had to evaluate the 76ers’ ticket ecosystem separately from any other team, venue and even seating configuration to understand how to best build this new platform.

Not only did this allow us to solve the complex challenge of blending different types of ticket inventory within a venue-specific configuration, but by applying data science and manual data cleaning, we made sure the technology underpinning the new platform learns as it goes to provide the best option for customers’ needs.

At the highest level, we decided to optimize the ticket platform for mobile and search, which not only required us to design for simplicity and screen size, but also allowed us to capitalize on fans’ increasing demand to browse and buy anytime, anywhere, and to give them a great experience whether they’re familiar with where they want to sit or not.

As a result, the platform uses a new, proprietary algorithm to facilitate ticket selling, browsing and buying at the best value that meets fans’ specific needs.

To make this easier to visualize:


World-class engineering

There were three prevailing engineering considerations we took into account when building this technology:

  1. We needed to ingest ticket inventory from multiple sources and build an algorithm to blend all types of tickets together, both primary and resale, as well as layer on additional goods or services such as parking.

Blending this data together was unique in that the inventory is perishable — the value of tickets and parking disappear after the event ends. This means the algorithm needs to work in real time to consistently ingest and refresh new inventory.

  1. Data science and machine learning were critical to building the platform. We needed the system to learn the nuances of various seating configurations in order to configure what inventory could and could not be packaged together.

Not all venues are created equal. While one might assume that all seats in an arena are configured in a uniform manner, with seats spaced and numbered consistently (seat AA equidistant to seat BB), in reality, there are often empty spaces behind seats, gaps between corridors, suite configurations, and other facts that create anomalies for our mapping technology.

Our algorithm had to understand these anomalies in seating so that we didn’t split groups of fans, or put them in a seat that doesn’t exist. To solve this problem, we worked together with the 76ers to map the entire venue manually, noting various configurations for basketball games and other events. We then built an algorithm using machine learning and data science to decipher which seats/tickets should and should not be blended together, building different formations to ensure ticket-buyers are sitting together when they get to the event and ensuring that the platform will improve with every event and new configuration.

  1. In building the platform, no stone was left unturned. We evaluated and updated the entire StubHub backend to ensure our new platform functions properly and that additional StubHub features like ticket fulfillment, customer service, and fraud protection work seamlessly. We overhauled much of our existing infrastructure when creating this technology.

Throughout this process, we evaluated a number of technologies to determine which would provide the most flexibility and stability on a global scale.

We selected Solr because it provides fast computation at the massive scale required by StubHub, as well as excellent stability. While we initially prototyped Hbase, it ultimately did not perform as well, and neither Spark nor neo4J had the stability we required.

Creating a customer-friendly experience

The majority of StubHub customers – 97% – purchase the best-available listing. Understanding this, the new 76ers platform surfaces the best-available seats first to make it easier for customers to make their purchase decision.

Because of the quantity of tickets available on StubHub, as we were building the platform, we realized that a customer searching for a group of four seats could be presented with more than 1,000 different purchase options. That can be an overwhelming number of results, so we used machine learning to scale back the display results and recommend the best combination of those four tickets based on value. Once those tickets are purchased, our technology updates the listings with the next best available tickets for that set of parameters.

Most websites allow customers to make all of their purchases in a single transaction, and our technology now provides a simple shopping cart experience that allows customers to layer on additional items such as parking passes. To do this, we built a platform that not only blends primary and secondary tickets, but also bundles other inventory into a single purchase.

Finally, we know that StubHub customers and 76ers fans, like any of us, can have a change in plans, so our barcode integration makes it just as easy to resell tickets on the platform as it is to buy them.

Looking ahead

Building the technology to support the first ticket marketplace that offers all types of available tickets in partnership with the 76ers is a significant accomplishment. Understanding the nuances of one stadium allowed us to address many of the complexities we expect to face at other venues as we make this type of platform available to more partners.

For today’s fans, a ticket is a ticket is a ticket. They want the best seats for the best value. The new delivers in an industry-changing way, and we’re excited to scale and improve upon it through interactions with more users and fans.


StubHub’s Philadelphia 76ers Ticket Marketplace Is Live

StubHub launches a new way to buy and sell tickets with the industry’s first combined primary and secondary ticketing platform

SAN FRANCISCO – Sept. 27, 2016 – StubHub today goes live with its new ticketing platform that combines primary and secondary tickets in a single marketplace. Launched in partnership with the Philadelphia 76ers for 2016-17 ticket sales, this new platform is an industry-first that unites a best-in-class e-commerce experience for fans with a robust box office solution for the Sixers.

Beginning today, StubHub becomes the Official Ticketing Partner of the Philadelphia 76ers, and fans who want to buy or resell Philadelphia 76ers tickets will visit, a team-branded experience powered by StubHub. The new platform is the team’s official ticket destination for fans looking to purchase individual game tickets, and provides a simple, seamless experience for Sixers ticketing needs, including tools to help fans search for and easily purchase 76ers tickets.

“Fans tell us they want the best seats for the best value in the most convenient way, and StubHub’s new ticket marketplace with the 76ers delivers a simple, single destination for buying and selling any type of team ticket,” said StubHub President Scott Cutler. “In building this platform, StubHub created a technologically advanced ticket solution for the team that offers fans the best ticket options to match how they want to see the game, as well as additional services such as parking, bundled into a single transaction.”

The new marketplace for the 76ers was developed by StubHub with a mobile-first mindset, meaning the experience is as easy and dynamic to use on a phone or tablet screen as on a larger laptop or computer. 76ers fans who purchase tickets can look forward to:

  • Increased personalization that recommends the best ticket option based on their search criteria, purchase history and other preferences, and learns as it goes;
  • Shopping cart capabilities that allow a customer to purchase tickets from multiple sellers, as well as options to bundle other services such as parking, in one transaction;
  • Fully-branded Sixers experience on;
  • Season-ticket reselling with barcode integration that offers Sixers season ticket members a fast, simple way to list and sell tickets.

“Technology is at the center of our fans’ lives and it’s important that the Sixers organization leverages technology to better connect our fans with the team,” said Scott O’Neil, Philadelphia 76ers chief executive officer. “With StubHub powering our brand-new ticket marketplace, fans can expect a simple, single destination for all their Sixers ticketing needs, with the security and reliability they expect, and an easy buying and selling experience whether they’re on a small or large screen.”

StubHub and the 76ers worked closely on the development of which combines all single game and general public tickets in one seat map view and one listing experience.

sixers-sh-iphone-1      sixers-sh-platform-2

The new model also benefits the industry and brings a new level of sophistication to ticketing with:

  • A single destination that combines available primary and secondary ticket inventory together in one seat map, without designating tickets as primary or secondary;
  • Fully-branded partner experience that features the brand front-and-center;
  • Real-time market data that will allow box offices to maximize pricing, while owning and controlling all buyer data;
  • Integration capabilities that enable multi-channel primary and secondary distribution, as well as primary ticketing providers to build into the new platform, giving box offices complete choice for both back office tools and distribution.

The platform also integrates with Spectra Ticketing and Fan Engagement, which will continue to provide the 76ers the box office tools, season ticket member sales, account management and access control that will allow the team to manage its primary ticketing business and connect with its fans as it always has, while taking advantage of the capabilities the new platform has to offer.

“This is an exciting step forward for the 76ers and we applaud their innovative collaboration with StubHub to bring fans this user-friendly experience,” said Dave Butler, CEO of Spectra Ticketing & Fan Engagement. “We are thrilled to power the back office ticketing solution for the 76ers to provide industry-leading account management, access management and season ticket member services to help complement the 76ers and StubHub fan experience.”

StubHub and the Philadelphia 76ers have been partners since 2012, and in February, announced the ticketing platform partnership, in conjunction with Spectra. In May, the long-standing partners elevated their relationship, naming StubHub as the Sixers’ jersey sponsor, marking the NBA’s first official team jersey patch sponsorship announcement in the league’s history.


About StubHub

At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience.  StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit or follow @StubHub on Twitter, Facebook and Instagram or

About Spectra Ticketing & Fan Engagement

Spectra’s Ticketing & Fan Engagement division is a leader in ticketing, fundraising, marketing, and analytics solutions with over 35 years of experience.  Spectra Ticketing & Fan Engagement enables college athletic programs, arenas, professional sports, and performing arts clients to sell more than 120 million tickets per year.

About the Philadelphia 76ers

The Philadelphia 76ers are one of the most storied franchises in the National Basketball Association, having won three World Championships, earning nine trips to The Finals and making 47 playoff appearances over 67 seasons. The team is owned by an investor group led by Managing General Partner Josh Harris.

StubHub Announces Top 10 Fall Concerts: Adele Takes #1 Spot, on Pace to Outsell Taylor Swift’s Fall 2015 Tour and Become #1 Overall Act of 2016

Adele Triples Drake’s Sales, followed by Beyoncé, Maroon 5 and Kanye West, With Country Acts Showing the Strongest Representation; October’s ‘Desert Trip’ Joins Coachella as Top Festival of the Year

12, SEPTEMBER 2016 (SAN FRANCISCO, CA) – StubHub, the world’s largest ticket marketplace, today announced the top concerts of the fall season, as determined by sales from its more than 10 million ticket listings per month.

Following her top-selling summer position, Adele continues her dominant year by outselling Drake at #2 and Beyoncé at #3 this fall, putting her on pace to outsell pop diva Taylor Swift’s 2015 fall tour schedule and become the top-selling artist of 2016.*

In addition, the Desert Trip, a two-weekend festival featuring rock legends such as The Rolling Stones, Bob Dylan and Neil Young, proves that legacy artists remain a powerful draw, outselling the next-highest fall festival (Austin City Limits) by more than 5 times (530%) and becoming the #2 overall festival for 2016 behind Coachella.


  1. Adele
  2. Drake
  3. Beyoncé
  4. Maroon 5
  5. Kanye West
  6. Carrie Underwood
  7. Temple of the Dog
  8. Luke Bryan
  9. Florida Georgia Line
  10. Keith Urban

*Based on overall ticket sales on StubHub for shows from Labor Day to Thanksgiving 2016

Fall Music Preview Highlights:

  • Adele is outselling Taylor Swift’s fall 2015 tour dates by 40%, with a similar number of shows and smaller venues
  • Adele is the top seller this fall in terms of both overall sales and sales per show
  • Median ticket prices per genre: POP (Adele, Beyoncé and Maroon 5) – $299; ROCK (Temple of the Dog) – $217; HIP HOP (Drake and Kanye West) – $175; COUNTRY (Carrie Underwood, Luke Bryan, Florida Georgia Line, Keith Urban) – $122
  • Florida Georgia Line has been the best deal of the fall so far, with a ticket selling for $6 to the group’s show at PNC Music Pavilion in Charlotte on September 10th, while Drake has commanded the highest price of a ticket with over $3,900 spent on a ticket for the artist’s show at STAPLES Center in Los Angeles on September 9th
  • With only five shows in November, Temple of the Dog makes the top 10 with their highly anticipated reunion tour, offering an average ticket price of $217
  • While legacy acts were prevalent on StubHub’s top lists in 2015, Country acts dominate this fall’s list with four of the acts and several falling just past the top 10.

StubHub Becomes Exclusive Ticket Marketplace of Naval Academy Athletics

N-STAR-COLORStubHub, the world’s largest ticket marketplace, has signed a multi-year agreement with the Naval Academy Athletic Association, making it the Exclusive Ticket Marketplace of Naval Academy Athletics. The agreement is in partnership with Spectra Ticketing & Fan Engagement, provider of integrated ticketing and marketing services.

The agreement with Navy includes ticketing integration and sponsorship rights for all on-campus football and men’s basketball events. This is StubHub’s first full integrated partnership that also includes sponsorship with an Armed Forces program, and builds on its position as a major partner and sponsor in the collegiate space, working with more than 40 Division I universities.

“We cannot be more excited to enter into a partnership with StubHub.  We believe that this partnership will provide our department with the tools to welcome new fans to our games while at the same time providing unparalleled customer service to our current ticket holders,” said Navy Sr. Associate A.D. for Ticket Operations Matt Munnelly.

Through StubHub’s strategic partnership integration with industry-leader Spectra Ticketing & Fan Engagement, Navy season ticket holders will access StubHub as the exclusive ticket marketplace of the Midshipmen. The service is a fully integrated ticketing platform, which allows season- and single-game ticket holders the opportunity to resell tickets with confidence and ease on the world’s largest ticket marketplace, while also providing buyers a safe and secure shopping experience, with instant tickets upon purchase, via mobile delivery or print-at-home.

“We are delighted to expand our partnership with a leading service academy in Navy Athletics to integrate the world’s largest marketplace for Midshipmen fans to have access to incredible football and men’s basketball tickets,” said Kim Damron, chief operating officer, Spectra Ticketing & Fan Engagement. “Through our partnership with StubHub, Navy now provides an exclusive, fan-friendly ticket marketplace for fans to buy and sell tickets with clear pricing guidance via industry-leading technology.”

The industry-leading technology, paired with StubHub’s wealth of data, will also provide fans of Naval Athletics with the clearest pricing guidance and the most accurate recommendations to get the very best value. Every transaction is also backed by StubHub’s 100% money-back Fan Protect Guarantee and access to exceptional 24/7 customer service.

“StubHub is thrilled to add our first-ever full Armed Forces partnership with Naval Academy Athletics to our NCAA portfolio,” said Brian O’Malley, sr. manager, business development, StubHub. “We look forward to providing the Navy sports community with our trusted and secure platform that provides an exceptional ticketing buying and selling experience, and to supporting Midshipmen football and men’s basketball in the years to come.”

As part of the agreement, StubHub will receive sponsorship and marketing assets, including digital and in-venue advertising and hospitality for on-campus football and men’s basketball events, plus co-branded email and social media promotions.

The Navy Midshipmen kick off their 2016 football season on Saturday, September 3 in Annapolis against Fordham.

eBay Completes the Acquisition of Ticket Utils


UPDATE: eBay has completed the acquisition of Ticket Utils, a leading independent provider of software that helps large ticket sellers manage inventory and distribution.  Ticket Utils has become part of eBay Inc.’s StubHub organization, supporting StubHub’s efforts to ensure that sellers have effective tools to improve their selling experience.

The below posting was originally published on July 14th 2016:

StubHub to Improve the Selling Experience With the Acquisition of Ticket Utils

World-class ticket management system to offer easier and more effective inventory, distribution and pricing on global scale

eBay Inc. today announced an agreement to acquire Ticket Utils, a leading independent provider of software that helps large ticket sellers manage inventory and distribution.  Ticket Utils will become part of eBay Inc.’s StubHub platform, the largest ticket marketplace in the U.S. With this acquisition, StubHub will enable large sellers on StubHub to enjoy a best-in-class solution for inventory management, ticket distribution and internationalization of their inventory.

sh_ticket_horizontalTicket Utils is already a favorite among ticket sellers because of its ease, reliability and multi-device accessibility. Ticket Utils’ platform and feature set are expected to help maximize sell-through and better automate the inventory management process for large sellers on StubHub. Ticket Utils also supports multiple currencies and language, which will enable sellers to operate more effectively in international markets and take advantage of StubHub’s significant global expansion through our planned acquisition of Ticketbis.

“As StubHub seeks to become a truly global brand, we are working on new ways to ensure that sellers have effective, useful tools to better manage their inventory, pricing, distribution and internationalization,” said StubHub President Scott Cutler. “Ticket Utils is an example of the ways in which we are listening to our customers and working to improving their selling experience, which is a benefit to our business and theirs.”

Ticket Utils offers robust functionality for sellers, including:

  • Desktop and mobile access
  • Instant download and advanced PDF/barcode management
  • Broker hub for one-click broker-to-broker transactions and a built-in broker-to-broker chat tool
  • Instant online stores for sellers
  • Auto-invoice and Quickbooks integration
  • Maps and seating charts

“Ticket Utils has a strong history of providing large ticket sellers a sophisticated tool for managing their inventory, and with StubHub, we’ll be able to expand our reach and increase sellers’ success even further,” said Brian Hampel, president of Ticket Utils. “Scaling globally is an opportunity for growth, and we’re especially focused on introducing StubHub sellers to the ease and efficiency of entering new markets with Ticket Utils’ inventory solution.”

The transaction is subject to customary closing conditions. Terms of the deal are not being disclosed.