For Those About to Rock, We’ll Connect You: The Role of Tech in Live Music Today

By Scott Cutler, President of StubHub
Originally published on LinkedIn, Feb. 10, 2017

It’s 1987, and I’m at my first concert – Billy Idol and The Cult. They’re taking the U.S. by storm on their national tour. Billy is riding high on his new-found American fame, and he takes the stage to power through a few chart-toppers: “White Wedding,” “Rebel Yell,” “Eyes Without a Face.” Though this is my first live show, I know that this is it: I’m finally experiencing a once-in-a-lifetime event that I’ll remember forever. The roar and push of the crowd, the feel of the bass, Billy’s fist pumps right there in front of me – I’m invigorated in a way that a vinyl record could never make me feel. I don’t stop smiling for the entire show. In awe of the talent I just witnessed, I think to myself, “Wow – this is one of the most memorable moments of my life.”

I didn’t know it then, but I’d eventually go on to lead a company that empowers other passionate music-lovers worldwide to experience this same feeling – a concert high that only comes with seeing your favorite artist rock a stage. If you had told me in 1987 that 30 years later I’d be watching Lady Gaga take the Super Bowl LI halftime show to new heights – literally – I would have never believed you. It would have sounded almost as outlandish as saying that 300 drones would be flying around Gaga as she performed. But wait… I saw that, too!

Indeed, tech in the live music industry has changed dramatically since that Billy Idol tour back in the ‘80s, and dancing drones at the Super Bowl are just the start. As streaming continues to overtake digital downloads, which long ago replaced physical CDs as our primary format for listening to music, artists will search for ways to find worldwide popularity in an industry that is inundated with new performers on every platform, every day. How can a rising star get into Spotify’s “Discover Weekly,” and will the momentum from that visibility drive concert ticket sales?

As streaming continues to strengthen, the role of mobile and social media in music will only become more important. At StubHub, we got ahead of the mobile trend and made our app a powerful way to tap into technology and surface well-known acts and up-and-comers to millions of customers around the world. We also see social media driving growth in live events because being there live and in person matters.  Being there in person provides social currency which we value and use to define us as unique individuals.  As concert-goers share live video feeds, snap the best moments and broadcast commentary globally, demand for in-person live events will continue to rise.

I also expect that as new and even more sophisticated technologies are applied to everyday uses, AI will secure its place as a technology influence within music. Across other industries, companies are already using smart data to predict consumer behavior. We see this in the recommendations tools on audio streaming services. Next, we’re bound to witness the application of this intelligence in the end-to-end music experience. For example, we’ve started to see AI technology being leveraged for chatbot integrations that provide instant recommendations to consumers who are deciding which live events to attend. And with AI like IBM’s Watson beginning to play a role in song composition, the music industry is sure to see the influence of intelligent tech behind the scenes as well.

I’d argue that the global music scene has been applying futuristic technologies even beyond what we’re generally familiar with in the U.S. For example in South Korea, K-pop stars are performing at their concerts virtually via hologram. These stars reach their super-fans at concerts that, aside from missing the physical presence of the band, are incredibly real: the music is bumping, the venue is packed, and the hologram is life-sized and life-like. While some acts only tour once every few years – don’t get me started on how excited I am about another Guns N’ Roses reunion tour – artists like Jaejoong, G-Dragon, and Psy are hosting concerts every day to thousands of fans who love to see their favorite singer in augmented reality.

At StubHub, we’re advancing all of these technologies – mobile, social, and virtual reality – to provide event-goers with the best possible experience at a live event. From our “virtual view” seat view tool to mobile browse and checkout, our technological advancements have enhanced event discovery, streamlined ticketing, and ultimately heightened all phases of the fan experience.

Tech is only going to continue to grow in significance in today’s digital world. Everyone in the industry is tasked with empowering fans to have seamless access to the once-in-a-lifetime experiences they want to attend. At StubHub, we know that our tech will be there for you before, during, and after the concert: we’ll get you there, elevate your experience, and ensure you’ll never forget it. We see ourselves as the ultimate connection between fans and today’s hottest shows.

This weekend, I’m heading to the 59th Annual Grammy Awards, where Adele is bound to blow the roof off the Staples Center. Tributes to Prince, George Michael, and Leonard Cohen will remind us the great talent we’ve lost, and we’ll see Beyonce astound us as usual. As I watch these performers set the new standard for live music experiences, I’ll be thinking ahead another 30 years to imagine what musical performances will look like then.

And while I don’t think Billy Idol will make an appearance, if he shows up via hologram, you can bet I’ll be cheering louder than anyone else.

Super Bowl LI Ticket Demand and Prices on StubHub – February 4, 2017

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Tomorrow is the big day we’ve been waiting for!

As we shy less than 24 hours from the Patriots/Falcons showdown, the average ticket price for Super Bowl LI has dropped a bit from yesterday to $4,078, which is down 14% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is up by 25% compared to this time last year.

International interest for Super Bowl LI continues climb. Today, a buyer from Thailand purchased four Super Bowl LI tickets, rounding out the list of now 22 different countries that have reported ticket purchases on StubHub.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.3% of total sales. After the U.S., sales from Mexico and Canada make up 6% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 14.75%
Georgia: 14%
California: 7.3%
New York: 4.8%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,078, down 14% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – Day before game
2016 Super Bowl – $4,747
2015 Super Bowl – $3,670
2014 Super Bowl – $2,615
2013 Super Bowl – $2,768

Least Expensive Ticket Available for Super Bowl LI right now is $2,500 in the Upper End Zone.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 3rd
Super Bowl Ticket Demand and Prices on StubHub – February 2nd
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – February 3, 2017

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We’re now three days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 11% from Monday to $4,089, which is down 15% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is up by 22% compared to this time last year. Yesterday, a buyer from Guatemala purchased five Super Bowl LI tickets, rounding out the list of now 21 different countries that have reported ticket purchases on StubHub.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.4% of total sales. After the U.S., sales from Mexico and Canada make up 6% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 15%
Georgia: 14%
California: 7.1%
New York: 4.8%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,089, down nearly 15% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – 3 days out
2016 Super Bowl – $4,838
2015 Super Bowl – $3,514
2014 Super Bowl – $2,706
2013 Super Bowl – $2,881

Least Expensive Ticket Available for Super Bowl LI right now is $2,350 in the Upper Endzone. This get in price is up 2% from yesterday.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 2nd
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – February 2, 2017

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We’re now four days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 3% from yesterday to $4,154, which is down 15% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is also up by 18% compared to this time last year, which is likely due to the overall lower ticket prices this year.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.7% of total sales. After the U.S., sales from Mexico and Canada make up 6.3% of total ticket sales. 20 different countries have reported ticket purchases.

Top 5 Super Bowl LI Buyers by State:
Texas: 29%
Massachusetts: 15.2%
Georgia: 14%
California: 6.9%
New York: 4.9%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,154, down 15% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – 4 days out
2016 Super Bowl – $4,888
2015 Super Bowl – $3,378
2014 Super Bowl – $2,812
2013 Super Bowl – $2,985

Least Expensive Ticket Available for Super Bowl LI right now is $2,490 in the Upper Endzone. This get in price is up 19% from yesterday.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – February 1, 2017

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We’re now five days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 3% from yesterday to $4,284, which is down 14% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is also up by 14% compared to this time last year, which is probably a result of overall lower ticket prices this year.

As more fans make Super Bowl travel plans, it looks like New Yorkers are trying to warm up by heading south this weekend. Sales from New York have spiked 26% from yesterday, surpassing ticket purchases made by fans in Florida. Since yesterday, there has also been an 11% increase in ticket purchases from international buyers. Buyers in Italy and Germany just purchased tickets to Super Bowl LI, rounding out the list of now 20 countries that have reported ticket purchases.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.9% of total sales. After the U.S., sales from Mexico and Canada make up 6.5% of total ticket sales.

Top 5 Super Bowl LI Buyers by State 2/1:
Texas: 20%
Massachusetts: 15.3%
Georgia: 13.6%
California: 6.5%
New York: 4.6% *Largest spike in sales up 26% from yesterday surpassing ticket purchases made from Florida (4.3% of ticket sales)

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,284, down nearly 14% from this time last year for Super Bowl 50.

Least Expensive Ticket Available for Super Bowl LI right now is $2,100 in the Upper Corner section.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

StubHub B-Roll for Super Bowl LI Tickets:

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Ticketbis Rebranded to StubHub

Rebrand marks next phase of integration between the companies

 

FEB. 1, 2017 – SAN FRANCISCO – StubHub (an eBay company) announced today that it has rebranded Ticketbis, the Spain-based ticket marketplace it acquired in 2016, to StubHub. This milestone, effective today, represents the latest step in the integration process between the two companies.

 

“StubHub is making solid progress in our goal to integrate Ticketbis into our platform, and to give consumers access to the world’s largest catalog of live events,” said Scott Cutler, president of StubHub. “This phase marks a significant step in introducing Ticketbis customers to the StubHub brand, and extending to them access to the performers, artists and athletes they love, no matter where they live, or where they want to travel.”

 

StubHub is the world’s largest online ticket marketplace, and sells 1.3 tickets per second, across more than 300,000 live events. With this phase of the StubHub-Ticketbis integration, consumers who use StubHub will benefit from websites in their local language and currency, as well as the safety and security offered by the StubHub FanProtect guarantee, which ensures that consumers can buy and sell confidently, knowing that StubHub guarantees their transaction and will make things right in the rare event that something goes wrong.

 

In future phases, StubHub expects to fully integrate the Ticketbis platform and catalog of events onto the StubHub platform, and to launch a global app to surface live events around the world, wherever StubHub is available.

Super Bowl LI Ticket Demand and Prices on StubHub – January 31, 2017

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We’re now six days out from Super Bowl LI! Stayed tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Least Expensive Ticket Available for Super Bowl LI right now is $1,949 in the Loge Endzone.

Super Bowl LI tickets have sold in the range of $1,900 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,900 in the Upper Sideline

The Average Ticket Price to date for Super Bowl LI is $4,439, down nearly 12% from this time last year for Super Bowl 50.

Where are sales coming from? 

Buyers in Spain and Panama just purchased tickets to Super Bowl LI, adding the two to the list of 18 countries from which tickets have been purchased. International buyers make up 7.84% of total sales. After the U.S., sales from Mexico and Canada make up 6.57% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 15%
Georgia: 13.5%
California: 6.5%
Florida: 4.4%

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston