StubHub Poll Shows the Ridiculous Lengths Canadians will go to Experience Toronto Raptor’s Home Opener

Consumers willing to give up alcohol for a month for tickets and attend game with hip-host artist and Drake nemesis Meek Mill

A recent Angus Reid Forum Panel survey completed by StubHub, the world’s largest ticket marketplace, revealed the extreme – and often surprising – lengths some Canadians will go to experience tonight’s Toronto Raptors home opener, among other things. Asked to select one of four notorious figures to accompany them to the big game, hip-hop artist Meek Mill and “the guy who threw the beer can” polled at 33% and 30%, respectively, among Canadians. Roughned Odor, the Texas Ranger best known for punching Blue Jay Jose Bautista, was by the far least likely, at 14%, to be accompanying a fan to the game tonight. Donald Trump came in at 23%, but with little help from women, only 15% of whom would take the Donald to the game.

As part of the survey, 40% of respondents said they would give up alcohol for a month to score tickets to tomorrow’s game.

Other highlights from the survey include:

Put away that selfie-stick. 78% of Canadians said they would be able to resist putting a selfie on social media if they had courtside tickets.

Yes, I’d like fries with that. Only 13% of Canadians would give up carbs for a month for a pair of Raptors home opener tickets.

Feel free to paint your face to show your team spirit. 64% of Canadians say it’s perfectly acceptable to paint your face at a sporting event no matter what your age.

Looking for an excuse to get out of work the day following the home opener? Given the choice, 66% of Canadians would call in sick the next day with an undisclosed upper body injury. Far fewer would call in with turf toe (14%), injury resulting from a fireworks incident (11%), or an injury resulting from cleaning their drone (9%).

A DEEPER DIVE

SAMPLE SIZE, DEMOGRAPHICS + MARKETS

StubHub’s survey was compiled in partnership with Angus Reid in July 2016. 1,511 individuals were surveyed from across Canada.

METHODOLOGY

An online (omnibus) survey was conducted through the Angus Reid Forum Panel, (facilitated by MARU/Vision Critical Research & Consulting). The omnibus was conducted on Friday, October 21st, 2016. To enable cross-tabulation and analysis amongst age, gender, and geography, 1,511 Canadians were surveyed through this effort. The estimated margin of error for the results is +/- 2.52%.

MORE FINDINGS 

  • If given the opportunity to sit courtside for the Raptors’ home opener, with the tradeoff being sitting with either Meek Mill, the guy who threw the beer can, Donald Trump, or Roughned Odor, 23% of Canadians aged 18 and older would choose to take Donald Trump.
    • 32% of men would choose to take Donald Trump, compared to 15% of women.
    • 33% of Canadians aged 18 and older would choose to take Meek Mill.
    • 30% of Canadians aged 18 an older would choose to take the guy who threw the beer at the Blue Jays game.
    • 14% of Canadians aged 18 and older would choose to take Roughned Odor.
  • 22% of Canadians aged 18 and older said they would not be able to resist putting a selfie on Instagram or Facebook if they were given tickets to sit courtside for the Raptors’ home opener.
    • 78% of Canadians aged 18 and older said they would be able to resist putting a selfie on social media.
    • 32% of 18-34 year-olds said they would not be to resist posting a selfie from their courtside seats, compared to 23% of 35-54 year-olds and 13% of Canadians aged 55 and older.
  • 14% of Canadians aged 18 and older would give up sex for a month in order to get a pair of tickets to the Raptors’ home opener.
    • 18% of women would give up sex for a month, compared to 10% of men who would do the same.
    • 39% of Canadians aged 18 and older would give up alcohol for a month.
      • 44% of women would give up alcohol, compared to 34% of men who would do the same.
      • 47% of 18-34 year-olds would give up alcohol, compared to 36% of those aged 35 and older.
    • 34% of Canadians aged 18 and older would give up social media for a month.
      • 44% of men would give up social media for a month, compared to 25% of women who would do the same.
    • 13% of Canadians aged 18 and older would give up carbs for a month.
  • The majority (64%) of Canadians aged 18 and older say it’s perfectly acceptable to paint your face at a sporting event at any age. 70% of women say it’s perfectly acceptable at any age, compared to 58% of men who say the same thing. 
  • The morning after the Raptors’ home opener, 66% of Canadians aged 18 and older would likely call in sick with an undisclosed upper body injury.
    • 14% said they would likely call in sick with turf toe.
    • 11% said they would likely call in sick because of a fireworks incident.
    • 9% said they would likely call in sick because they cut themselves cleaning their drones.

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