StubHub’s 2017 Major League Baseball (MLB) Season Preview

MLB’s 2017 Opening Day Set to be Most Global Attendance In Recent Years; Cubs Maintain Strong Demand off Championship Win; Blue Jays, Mets and Royals Are Trending

  • MLB Opening Day and 2017 regular season games are set to be the most global in attendance in recent years.
  • The Chicago Cubs home opener and season show strong demand off of last year’s World Series win.
  • The Toronto Blue Jays, New York Mets, and Kansas City Royals recent successes pay off as demand for these teams has seen the most growth in the last three years.
  • The New York Yankees, Chicago Cubs, Cleveland Indians and San Francisco Giants have all seen a considerable increase in international sales from last season.

Cubs franchise set to hit record-breaking 2017 Opening Day and season.

  • The Chicago Cubs’ 2017 Home Opener is set to be the most successful opener in the franchise’s recent history based on ticket sales over the past five years.
  • Demand for Cubs tickets has seen consistent year-over-year growth since 2014 based on season game ticket sales.
  • Half of MLB’s top 10 most in-demand games for the 2017 season are Cubs home games.
  • Where sales are coming from for Cubs 2017 season:
    • More out of state fans as demand based on tickets purchased outside of Illinois has increased by nearly 5% from last season.
    • International interest for Cubs games has increased by 157% compared to this time last year based on tickets purchased by international fans (buyers outside of the U.S.). Cubs fans from 26 different countries have already purchased tickets for games this season compared to 21 countries last season.

Where are fans coming from for Opening Day?

Tickets for MLB’s 2017 Opening Day have been purchased by fans in a total of 30 different countries, significantly higher than last year’s count of 18 different countries for MLB’s 2016 Opening Day.
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These international buyers make up 5% of the total number of tickets purchased on StubHub. After the U.S. and Canada, strong international MLB interest is also coming from Australia, UK, and Mexico.

Top 5 2017 Home Openers:

  1. San Francisco Giants Opening Day – vs Arizona Diamondbacks on Monday, April 10th
    • With a Monday Home Opener, does this mean SF fans are more likely to skip work for their game?
  2. Los Angeles Dodgers Opening Day – vs San Diego Padres on Monday, April 3rd
    • This game has the best value of the top 5 Home Openers with the lowest average ticket price currently at $158.
  3. Louis Cardinals Opening Day – vs Chicago Cubs on Sunday, April 2nd
    • The Cardinals have the distinction of hosting last year’s World Series Champs for their Home Opener.
  4. Atlanta Braves Opening Day- vs San Diego Padres on Friday, April 14th
    • The Braves have one of the latest start dates for their Home Opener, giving fans plenty of time to plan.
  5. Chicago Cubs Opening Day – vs Los Angeles Dodgers on Monday, April 10th

Top 10 Most In-Demand Games of 2017:

  1. Derek Jeter Jersey Retirement Ceremony, Houston Astros at NY Yankees on May 14th (Mother’s Day)
    • Demand is up 227% from the second highest selling game of the season, Chicago Cubs at Boston Red Sox on April 29th.
  2. Chicago Cubs at Boston Red Sox on April 29th
  3. David Ortiz Jersey Retirement, Los Angeles Angels at Boston Red Sox on June 23rd
  4. Chicago Cubs at Boston Red Sox on April 28th
  5. New York Yankees at Chicago Cubs on May 6th
  6. New York Yankees at Chicago Cubs on May 5th
  7. Tampa Bay Rays at Boston Red Sox on April 17th
  8. St.Louis Cardinals at Chicago Cubs on June 3rd
  9. Los Angeles Dodgers at San Francisco Giants on April 27th
  10. Toronto Blue Jays at Seattle Mariners on June 10th
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Top 6 most popular MLB teams of 2017:

Based on team ticket sales to-date on StubHub.
Historically, these have been the most popular MLB teams on StubHub since 2014.

  1. Boston Red Sox
  2. Chicago Cubs
  3. SF Giants
  4. New York Yankees
  5. St.Louis Cardinals
  6. LA Dodgers

Most recently popular MLB teams:

Based on highest growth in ticket sales in the last three years on StubHub.

  1. Toronto Blue Jays
  2. Chicago Cubs
  3. New York Mets
  4. Kansas City Royals
  5. Houston Astros

Most popular pre-season MLB teams:

Demand based on highest growth in ticket sales on StubHub from 2016 to 2017 (pre-season sales).

  1. San Francisco Giants – Ticket demand has nearly doubled compared this time last year.
  2. Chicago Cubs
  3. New York Yankees
  4. Boston Red Sox

The most tech-savvy MLB fans:

Based on fans that purchase tickets on the StubHub app and mobile site the most since 2014.

  1. Dodgers
  2. New York Yankees
  3. SF Giants
  4. St. Louis Cardinals
  5. Chicago Cubs

What games are trending for teams after their Home Opener?

Top six most popular teams: Red Sox, Cubs, Yankees, Giants, Cardinals, Dodgers. Includes the increasingly popular Royals team and 2016 World Series contender, the Cleveland Indians.

  1. Boston Red Sox
    • Top three most in-demand Boston Red Sox games of 2017:
      1. Chicago Cubs at Boston Red Sox on April 29th
      2. LA Angels at Boston Red Sox (David Ortiz Jersey Retirement) on June 23rd
      3. Chicago Cubs at Boston Red Sox on April 28th – Lowest Average Ticket Price, $133
  1. Chicago Cubs
    • Top three most in-demand Chicago Cubs Games of 2017:
      1. NY Yankees at Chicago Cubs on May 6th
      2. NY Yankees at Chicago Cubs on May 5th – Lowest Average Ticket Price, $163
      3. St. Louis Cardinals at Chicago Cubs on June 3rd
  1. New York Yankees
    • Yankees are the MLB team with the highest jump in international sales compared to last season. 
    • International interest for the Yankees has nearly doubled in terms of the number of fans from different countries purchasing tickets. Pre-season sales for 2016 saw tickets purchased from a total of 24 countries while for this season to date, sales have come from 47 countries.
    • Top three most in-demand New York Yankees games of 2017:
      1. Houston Astros at NY Yankees (Derek Jeter Jersey Retirement Ceremony) on May 14th – #1 selling event by far
      2. Baltimore Orioles at NY Yankees on April 30th – Lowest Average Ticket Price, $49
      3. Boston Red Sox at NY Yankees on June 8th
  1. San Francisco Giants
    • Demand based on tickets purchased by international fans has increased by 65% from last year.
    • Top three most in-demand San Francisco Giants games of 2017:
      1. Los Angeles Dodgers at San Francisco Giants on April 27th
      2. San Diego Padres at San Francisco Giants on April 29th
      3. Cincinnati Reds at San Francisco Giants on May 14th – Lowest Average Ticket Price, $69
  1. St. Louis Cardinals
    • The top three most in-demand St. Louis Cardinals games of 2017 are when the Chicago Cubs come to town from May 12-14. Lowest Average Ticket Price on May 14th at $81.
  2. Los Angeles Dodgers
    • Top three most in-demand Los Angeles Dodgers games of 2017:
      1. Philadelphia Phillies at Los Angeles Dodgers on April 29th – Lowest Average Ticket Price, $54
      2. Chicago Cubs at Los Angeles Dodgers on May 27th
      3. Chicago Cubs at Los Angeles Dodgers on May 26th
  1. Kansas City Royals
    • Top three most in-demand Kansas Royals games of 2017:
      1. SF Giants at Kansas City Royals on April 18th – Lowest Average Ticket Price, $58
      2. St. Louis Cardinals at Kansas City Royals on August 7th
      3. SF Giants at Kansas City Royals on August 19th
  1. Cleveland Indians
    • Top three most in-demand Cleveland Indians games of 2017:
      1. Toronto Blue Jays at Cleveland Indians on July 22nd
      2. NY Yankees at Cleveland Indians on August 5th
      3. Toronto Blue Jays at Cleveland Indians on July 21st – Lowest Average Ticket Price, $65

For any questions, please reach out to PR@stubhub.com.

Super Bowl LI Ticket Demand and Prices on StubHub – February 3, 2017

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We’re now three days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 11% from Monday to $4,089, which is down 15% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is up by 22% compared to this time last year. Yesterday, a buyer from Guatemala purchased five Super Bowl LI tickets, rounding out the list of now 21 different countries that have reported ticket purchases on StubHub.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.4% of total sales. After the U.S., sales from Mexico and Canada make up 6% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 15%
Georgia: 14%
California: 7.1%
New York: 4.8%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,089, down nearly 15% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – 3 days out
2016 Super Bowl – $4,838
2015 Super Bowl – $3,514
2014 Super Bowl – $2,706
2013 Super Bowl – $2,881

Least Expensive Ticket Available for Super Bowl LI right now is $2,350 in the Upper Endzone. This get in price is up 2% from yesterday.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 2nd
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – February 2, 2017

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We’re now four days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 3% from yesterday to $4,154, which is down 15% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is also up by 18% compared to this time last year, which is likely due to the overall lower ticket prices this year.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.7% of total sales. After the U.S., sales from Mexico and Canada make up 6.3% of total ticket sales. 20 different countries have reported ticket purchases.

Top 5 Super Bowl LI Buyers by State:
Texas: 29%
Massachusetts: 15.2%
Georgia: 14%
California: 6.9%
New York: 4.9%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,154, down 15% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – 4 days out
2016 Super Bowl – $4,888
2015 Super Bowl – $3,378
2014 Super Bowl – $2,812
2013 Super Bowl – $2,985

Least Expensive Ticket Available for Super Bowl LI right now is $2,490 in the Upper Endzone. This get in price is up 19% from yesterday.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – February 1, 2017

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We’re now five days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 3% from yesterday to $4,284, which is down 14% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is also up by 14% compared to this time last year, which is probably a result of overall lower ticket prices this year.

As more fans make Super Bowl travel plans, it looks like New Yorkers are trying to warm up by heading south this weekend. Sales from New York have spiked 26% from yesterday, surpassing ticket purchases made by fans in Florida. Since yesterday, there has also been an 11% increase in ticket purchases from international buyers. Buyers in Italy and Germany just purchased tickets to Super Bowl LI, rounding out the list of now 20 countries that have reported ticket purchases.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.9% of total sales. After the U.S., sales from Mexico and Canada make up 6.5% of total ticket sales.

Top 5 Super Bowl LI Buyers by State 2/1:
Texas: 20%
Massachusetts: 15.3%
Georgia: 13.6%
California: 6.5%
New York: 4.6% *Largest spike in sales up 26% from yesterday surpassing ticket purchases made from Florida (4.3% of ticket sales)

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,284, down nearly 14% from this time last year for Super Bowl 50.

Least Expensive Ticket Available for Super Bowl LI right now is $2,100 in the Upper Corner section.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

StubHub B-Roll for Super Bowl LI Tickets:

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Ticketbis Rebranded to StubHub

Rebrand marks next phase of integration between the companies

 

FEB. 1, 2017 – SAN FRANCISCO – StubHub (an eBay company) announced today that it has rebranded Ticketbis, the Spain-based ticket marketplace it acquired in 2016, to StubHub. This milestone, effective today, represents the latest step in the integration process between the two companies.

 

“StubHub is making solid progress in our goal to integrate Ticketbis into our platform, and to give consumers access to the world’s largest catalog of live events,” said Scott Cutler, president of StubHub. “This phase marks a significant step in introducing Ticketbis customers to the StubHub brand, and extending to them access to the performers, artists and athletes they love, no matter where they live, or where they want to travel.”

 

StubHub is the world’s largest online ticket marketplace, and sells 1.3 tickets per second, across more than 300,000 live events. With this phase of the StubHub-Ticketbis integration, consumers who use StubHub will benefit from websites in their local language and currency, as well as the safety and security offered by the StubHub FanProtect guarantee, which ensures that consumers can buy and sell confidently, knowing that StubHub guarantees their transaction and will make things right in the rare event that something goes wrong.

 

In future phases, StubHub expects to fully integrate the Ticketbis platform and catalog of events onto the StubHub platform, and to launch a global app to surface live events around the world, wherever StubHub is available.

Super Bowl LI Ticket Demand and Prices on StubHub – January 30th, 2017

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We’re now six days out from Super Bowl LI! Since yesterday’s update, Massachusetts has increased its demand for tickets, and total tickets purchased from that state now surpasses ticket purchases made from Georgia. The least expensive ticket available has dropped by $250 since yesterday and is now going for $1,950 in the Upper Corner section at NRG Stadium.

Stayed tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

To see a history of how demand and prices have moved, take a look at our past posts:

Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Least Expensive Ticket Available for Super Bowl LI right now is $1,950 in the Upper Corner section.

Super Bowl LI tickets have sold in the range of $1,900 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,900 in the Upper Sideline

The Average Ticket Price to date for Super Bowl LI is $4,590, down nearly 11% from this time last year for Super Bowl 50.

Super Bowl Average Ticket Price History (6 days away):
Super Bowl 50 (2/7/16 Panthers vs Broncos): $5,181
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $5,133

Where are sales coming from? 

A buyer in Vienna just purchased a ticket to Super Bowl LI, adding Austria to the list of 16 countries from which tickets have been purchased. International buyers make up 7.84% of total sales. After the U.S., sales from Mexico and Canada make up 6.64% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 15%
Georgia: 13.6%
California: 6.6%
Florida: 4.5%

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

StubHub and Xolos de Tijuana partner for the first official ticket marketplace in Mexican futbol

This news was previously released in Mexico.

México, Jan. 4, 2017 – Just after the first games of the Clausura 2017 tournament, global ticket marketplace  StubHub (eBay Inc) has announced a new partnership with the Mexico-based futbol club, Xolos de Tijuana, to create the first official ticket marketplace for Xolos tickets. With this agreement, StubHub.com.mx becomes the official site for local and international consumers to resell and buy tickets to Xolos home games. This is the first time that a Mexico-based futbol club has selected an official ticket marketplace.

This partnership is a natural fit for StubHub and Xolos, as both brands emphasize innovative approaches that connect people through inspiring event experiences:

“StubHub is committed to connecting people to inspiring live experiences, and by partnering with Xolos, we are giving more people access to an incredible team,” said Miguel Medina, head of business development for StubHub in Mexico. “Xolos wants to enable the buying and selling of tickets in a secure way that makes it possible for even more people to experience a live match at the Estadio Caliente, and StubHub’s global presence expands Xolos’ influence to consumers in nearly 50 countries around the world.”

Beginning with the Clausura 2017, Xolos season pass holders can list their full passes, or tickets for individual games, on StubHub.com.mx. When season pass holders list an individual game, StubHub.com.mx will generate an electronic ticket for the buyer to get into the specific game, and will cancel the eligibility of the season pass for that specific game. In order to get into the stadium, the buyer needs to print the e-ticket and bring hard copies. Consumers can be confident that they’ll be able to enter the individual game without issue.

Club Tijuana Xoloitzcuintles de Caliente, with the firm conviction to provide a better service to their followers, avoiding limitations in the sale of season and individual tickets to attend games in the Estadio Caliente, took the decision of establishing one of the most important partnerships that aims to expand and increase the number of followers in and out of Mexico,” said Esteban de Anda, Director de Alianzas Comerciales y Comunicación del Club Tijuana. “One of the main goals, and probably the most important one, is to provide a full service based on the availability of platforms to serve both the primary and the secondary ticket markets, where our fans will find a unique, easy and fast service to buy their season or individual tickets. No matter where they are, our followers will always find more options to find tickets for our games. Although there is still a ticket box available in the field, fans can now buy their tickets from their computer, tablet or smartphone using both credit and debit card and the purchase can be made in and out of the country,” continued de Anda.

 

StubHub, an eBay-owned Company, entered into the partnership with Xolos to show its commitment to Mexico and its ability to give consumer there even more choice and access to the events they want to attend. In August 2016, StubHub acquired Ticketbis, a Spain-based ticket marketplace that had been in Mexico since 2012. StubHub and Ticketbis are integrating their platforms in a phased approach, and the agreement with Xolos represents one of the first platform integrations, with tickets available on StubHub.com.mx.