StubHub’s 2017 Major League Baseball (MLB) Season Preview

MLB’s 2017 Opening Day Set to be Most Global Attendance In Recent Years; Cubs Maintain Strong Demand off Championship Win; Blue Jays, Mets and Royals Are Trending

  • MLB Opening Day and 2017 regular season games are set to be the most global in attendance in recent years.
  • The Chicago Cubs home opener and season show strong demand off of last year’s World Series win.
  • The Toronto Blue Jays, New York Mets, and Kansas City Royals recent successes pay off as demand for these teams has seen the most growth in the last three years.
  • The New York Yankees, Chicago Cubs, Cleveland Indians and San Francisco Giants have all seen a considerable increase in international sales from last season.

Cubs franchise set to hit record-breaking 2017 Opening Day and season.

  • The Chicago Cubs’ 2017 Home Opener is set to be the most successful opener in the franchise’s recent history based on ticket sales over the past five years.
  • Demand for Cubs tickets has seen consistent year-over-year growth since 2014 based on season game ticket sales.
  • Half of MLB’s top 10 most in-demand games for the 2017 season are Cubs home games.
  • Where sales are coming from for Cubs 2017 season:
    • More out of state fans as demand based on tickets purchased outside of Illinois has increased by nearly 5% from last season.
    • International interest for Cubs games has increased by 157% compared to this time last year based on tickets purchased by international fans (buyers outside of the U.S.). Cubs fans from 26 different countries have already purchased tickets for games this season compared to 21 countries last season.

Where are fans coming from for Opening Day?

Tickets for MLB’s 2017 Opening Day have been purchased by fans in a total of 30 different countries, significantly higher than last year’s count of 18 different countries for MLB’s 2016 Opening Day.
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These international buyers make up 5% of the total number of tickets purchased on StubHub. After the U.S. and Canada, strong international MLB interest is also coming from Australia, UK, and Mexico.

Top 5 2017 Home Openers:

  1. San Francisco Giants Opening Day – vs Arizona Diamondbacks on Monday, April 10th
    • With a Monday Home Opener, does this mean SF fans are more likely to skip work for their game?
  2. Los Angeles Dodgers Opening Day – vs San Diego Padres on Monday, April 3rd
    • This game has the best value of the top 5 Home Openers with the lowest average ticket price currently at $158.
  3. Louis Cardinals Opening Day – vs Chicago Cubs on Sunday, April 2nd
    • The Cardinals have the distinction of hosting last year’s World Series Champs for their Home Opener.
  4. Atlanta Braves Opening Day- vs San Diego Padres on Friday, April 14th
    • The Braves have one of the latest start dates for their Home Opener, giving fans plenty of time to plan.
  5. Chicago Cubs Opening Day – vs Los Angeles Dodgers on Monday, April 10th

Top 10 Most In-Demand Games of 2017:

  1. Derek Jeter Jersey Retirement Ceremony, Houston Astros at NY Yankees on May 14th (Mother’s Day)
    • Demand is up 227% from the second highest selling game of the season, Chicago Cubs at Boston Red Sox on April 29th.
  2. Chicago Cubs at Boston Red Sox on April 29th
  3. David Ortiz Jersey Retirement, Los Angeles Angels at Boston Red Sox on June 23rd
  4. Chicago Cubs at Boston Red Sox on April 28th
  5. New York Yankees at Chicago Cubs on May 6th
  6. New York Yankees at Chicago Cubs on May 5th
  7. Tampa Bay Rays at Boston Red Sox on April 17th
  8. St.Louis Cardinals at Chicago Cubs on June 3rd
  9. Los Angeles Dodgers at San Francisco Giants on April 27th
  10. Toronto Blue Jays at Seattle Mariners on June 10th
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Top 6 most popular MLB teams of 2017:

Based on team ticket sales to-date on StubHub.
Historically, these have been the most popular MLB teams on StubHub since 2014.

  1. Boston Red Sox
  2. Chicago Cubs
  3. SF Giants
  4. New York Yankees
  5. St.Louis Cardinals
  6. LA Dodgers

Most recently popular MLB teams:

Based on highest growth in ticket sales in the last three years on StubHub.

  1. Toronto Blue Jays
  2. Chicago Cubs
  3. New York Mets
  4. Kansas City Royals
  5. Houston Astros

Most popular pre-season MLB teams:

Demand based on highest growth in ticket sales on StubHub from 2016 to 2017 (pre-season sales).

  1. San Francisco Giants – Ticket demand has nearly doubled compared this time last year.
  2. Chicago Cubs
  3. New York Yankees
  4. Boston Red Sox

The most tech-savvy MLB fans:

Based on fans that purchase tickets on the StubHub app and mobile site the most since 2014.

  1. Dodgers
  2. New York Yankees
  3. SF Giants
  4. St. Louis Cardinals
  5. Chicago Cubs

What games are trending for teams after their Home Opener?

Top six most popular teams: Red Sox, Cubs, Yankees, Giants, Cardinals, Dodgers. Includes the increasingly popular Royals team and 2016 World Series contender, the Cleveland Indians.

  1. Boston Red Sox
    • Top three most in-demand Boston Red Sox games of 2017:
      1. Chicago Cubs at Boston Red Sox on April 29th
      2. LA Angels at Boston Red Sox (David Ortiz Jersey Retirement) on June 23rd
      3. Chicago Cubs at Boston Red Sox on April 28th – Lowest Average Ticket Price, $133
  1. Chicago Cubs
    • Top three most in-demand Chicago Cubs Games of 2017:
      1. NY Yankees at Chicago Cubs on May 6th
      2. NY Yankees at Chicago Cubs on May 5th – Lowest Average Ticket Price, $163
      3. St. Louis Cardinals at Chicago Cubs on June 3rd
  1. New York Yankees
    • Yankees are the MLB team with the highest jump in international sales compared to last season. 
    • International interest for the Yankees has nearly doubled in terms of the number of fans from different countries purchasing tickets. Pre-season sales for 2016 saw tickets purchased from a total of 24 countries while for this season to date, sales have come from 47 countries.
    • Top three most in-demand New York Yankees games of 2017:
      1. Houston Astros at NY Yankees (Derek Jeter Jersey Retirement Ceremony) on May 14th – #1 selling event by far
      2. Baltimore Orioles at NY Yankees on April 30th – Lowest Average Ticket Price, $49
      3. Boston Red Sox at NY Yankees on June 8th
  1. San Francisco Giants
    • Demand based on tickets purchased by international fans has increased by 65% from last year.
    • Top three most in-demand San Francisco Giants games of 2017:
      1. Los Angeles Dodgers at San Francisco Giants on April 27th
      2. San Diego Padres at San Francisco Giants on April 29th
      3. Cincinnati Reds at San Francisco Giants on May 14th – Lowest Average Ticket Price, $69
  1. St. Louis Cardinals
    • The top three most in-demand St. Louis Cardinals games of 2017 are when the Chicago Cubs come to town from May 12-14. Lowest Average Ticket Price on May 14th at $81.
  2. Los Angeles Dodgers
    • Top three most in-demand Los Angeles Dodgers games of 2017:
      1. Philadelphia Phillies at Los Angeles Dodgers on April 29th – Lowest Average Ticket Price, $54
      2. Chicago Cubs at Los Angeles Dodgers on May 27th
      3. Chicago Cubs at Los Angeles Dodgers on May 26th
  1. Kansas City Royals
    • Top three most in-demand Kansas Royals games of 2017:
      1. SF Giants at Kansas City Royals on April 18th – Lowest Average Ticket Price, $58
      2. St. Louis Cardinals at Kansas City Royals on August 7th
      3. SF Giants at Kansas City Royals on August 19th
  1. Cleveland Indians
    • Top three most in-demand Cleveland Indians games of 2017:
      1. Toronto Blue Jays at Cleveland Indians on July 22nd
      2. NY Yankees at Cleveland Indians on August 5th
      3. Toronto Blue Jays at Cleveland Indians on July 21st – Lowest Average Ticket Price, $65

For any questions, please reach out to PR@stubhub.com.

Toronto Blue Jays™ Reach Agreement with StubHub to Become the Club’s Official Ticket Resale Marketplace

The Toronto Blue Jays and StubHub today announced an agreement that designates StubHub as the official fan-to-fan marketplace of the club. Under the one-year agreement, StubHub will offer Blue Jays fans a fully integrated ticketing solution that will enable all Blue Jays Season Ticket Members, Game Pack holders and single-game ticket buyers to re-sell, purchase and electronically transmit tickets conveniently, safely and securely on the StubHub platform.

“We want to provide a safe and convenient platform for Blue Jays fans to experience watching their favourite team live in-stadium.  This partnership does just that,” said Justin Hay, Vice President, Ticket Sales & Operations, Toronto Blue Jays.  “StubHub’s secure and user-friendly digital platform will allow our fans to buy or sell tickets on the secondary ticket market using full integration into our ticketing system.”

“This is a huge step forward expanding our MLB club partnerships by teaming up with Canada’s Team, the Toronto Blue Jays,” said StubHub General Manager, Canada, Jeff Poirier. “With this partnership and integration, Blue Jays fans will enjoy our trusted marketplace backed by our industry leading Fan Protect™ Guarantee as well as a ticket experience rooted in ease and innovation that offers a superior mobile ticketing platform.”

In addition to the ticketing integration, StubHub’s industry-leading technology also provides tools for customers, including pricing guidance for sellers, best value recommendation and panoramic 360-degree virtual view-from-seats for buyers. All Blue Jays tickets will be available on mobile, for both iOS and Android devices, or as print-at-home tickets. Customers can post hard stock tickets for sale; upon being sold, those tickets will be converted to mobile format, and fans will use their smartphones for entry into the stadium.

Through its partnership with the Toronto Blue Jays, StubHub will receive marketing and sponsorship benefits, including stadium signage, hospitality assets and integration with Blue Jays Season Ticket Member accounts on mlb.com/bluejays, allowing Season Ticket Members to post their Blue Jays tickets for sale on StubHub with ease.

WWE® and StubHub Announce Multi-Year Agreement

image003WWE (NYSE: WWE) and StubHub today announced they have reached a multi-year agreement, naming StubHub the company’s exclusive ticket resale marketplace for fans in the United States and Canada.  Through StubHub, WWE’s passionate fan base will have a trusted destination for buying and selling tickets for the most sought-after WWE events.

The agreement is in place in time for fans still looking for ticket options for WrestleMania® 33, which takes place this Sunday, April 2 at the Orlando Citrus Bowl.  In addition to WrestleMania 33, fans can also use StubHub to see ticket options for the 2017 WWE Hall of Fame Induction Ceremony at the Amway Center on Friday, March 31; NXT® TakeOver® at the Amway Center on Saturday, April 1; Monday Night Raw® at the Amway Center on Monday, April 3; and SmackDown® Live at the Amway Center on Tuesday, April 4.

“Our partnership with StubHub will give fans greater access to hundreds of WWE live events,” said Paul Levesque, WWE’s Executive Vice President, Talent, Live Events and Creative.  “StubHub will also provide our fans with exceptional customer service and a secure ticket resale marketplace just in time for all the events ofWrestleMania week in Orlando.”

“StubHub is thrilled to be WWE’s first-ever secondary ticket partner as we prepare for one of the biggest events of the year, WrestleMania, this weekend,” said StubHub General Manager, North America Perkins Miller. “WWE is one of the largest global brands for live events, commerce, and programming, and we look forward to providing their fans with the industry’s leading ticketing technology, exceptional customer service and our robust buying-and-selling marketplace throughout North America.”

NCAA Final Four Ticket Demand – March 27, 2017

The 2017 NCAA Final Four teams have been decided. South Carolina, Gonzaga, Oregon and North Carolina are in the race for a title shot. With just under a week left until games begin, StubHub takes a look at ticket demand for this year’s Final Four events.

 

How does demand compare to last year’s Final Four in Houston?

Demand based on ticket sales is up from last year. We attribute this to  Gonzaga’s and South Carolina’s first-ever appearances in the Final Four, and Oregon’s first return since 1939.

Fortunately for fans, average ticket prices are trending similarly to last year…

 

Where are sales coming from?

As of March 27, ticket sales have been registered from 49 U.S. states and 5 unique countries. Outside the U.S., most come from Canada, yet sales have been registered as far as Ukraine and Australia.

Top Buyers by State:

  1. Arizona, 32%
  2. California, 12%
  3. Washington, 7%
  4. South Carolina, 6%
  5. Oregon, 4%

What teams are driving the most demand based on ticket sales:

  1. Gonzaga
  2. South Carolina
  3. Oregon
  4. North Carolina

The Los Angeles Angels Reach Agreement with StubHub to Become the Club’s Official Ticket Resale Marketplace

The Los Angeles Angels today announced a multi-year agreement with StubHub, designating the company as the official ticket resale marketplace of the Los Angeles Angels. The agreement enables StubHub to offer Angels fans a fully integrated ticketing solution and provide a seamless user experience.

“Our commitment to our fans is providing them with the best option to purchase verified secondary market tickets to Angels games,” said John Carpino, Angels Baseball President.  “StubHub provides our fans a best-in-class experience.”

With Angels tickets fully integrated with the StubHub platform, all Angels season seat holders and single-game ticket buyers can resell and purchase tickets with confidence and ease with the Angels’ safest and most secure way to transmit tickets. In addition to the ticketing integration, StubHub’s industry-leading technology also provides tools for customers, including pricing guidance for sellers and panoramic 360-degree virtual view-from-seats for buyers.

“We are thrilled to officially reunite with the Angels and its fans and expand our MLB club partnerships under our agreement with MLBAM,” said StubHub General Manager, North America, Perkins Miller. “With this partnership and integration, Angels fans will not only enjoy the most trusted fan protection in the industry, but also a ticketing experience rooted in ease and innovation that offers a superior mobile ticketing platform.”

All Angels tickets will be delivered as mobile tickets, available on both iOS and Android devices. Customers can post hard stock tickets for sale; upon being sold, those tickets will be converted to mobile format, and fans will use their smartphones for entry into the stadium.

Through its partnership with the Los Angeles Angels, StubHub will receive full marketing and sponsorship benefits, including in-stadium signage, marketing assets and integration with Angels season seat holder accounts on angels.com, allowing season seat holders to post their Angels tickets for sale on StubHub with ease.

StubHub Named Official Event Ticketing Partner of Bleacher Report

StubHub, the world’s largest ticket marketplace, and Bleacher Report, the social voice of sports, today announced a multi-year, cross-platform content partnership with StubHub serving as the official event ticketing partner of Bleacher Report in the U.S.

StubHub will be integrated into Bleacher Report’s website and popular Team Stream mobile app,  connecting Bleacher Report’s passionate millennial fan base to StubHub’s global inventory of live events. This will provide fans who are already consuming Bleacher Report’s award-winning sports content with direct links to tickets on StubHub to easily find and buy tickets for upcoming events.

“StubHub selected Bleacher Report as our new sports-focused content partner because of their highly engaged, socially savvy, and participatory audience,” said StubHub Head Global Media and Distribution David Pierotti. “Bleacher Report connects with the next generation of sports authorities in a way that complements StubHub’s position as the leading platform for people who embrace the connection only offered by live experiences.”

Rich Calacci, Chief Revenue Officer of Bleacher Report, added: “Bleacher Report is a millennial brand that celebrates sports culture and seeks to make sports fun and entertaining. StubHub, a company whose mission is to connect people to inspiring event experiences, is a perfect partner in that regard, and will make it easier for our engaged online and mobile audiences to experience the sports events that matter to them.”

The partnership is effective immediately, and the integration with StubHub has initially rolled out to various pages within the Bleacher Report property on desktop and mobile. StubHub link integration on the B/R app is expected to launch shortly.

The Bleacher Report-StubHub partnership is a natural fit for two brands that put fans at the center of the experience and are driving innovation within mobile and social to meet the demand of younger audiences. Bleacher Report consistently ranks as one of the top publishers on social media in terms of engagement and Bleacher Report’s Team Stream mobile app is the fastest-growing app among all sports apps. StubHub apps for Android and iOS, including Apple Watch and Apple TV, are powerful ways for consumers to explore upcoming live events and purchase anytime, anywhere.

The Week in Events – Demand in NBA and NHL – March 7, 2017

With only four weeks left until the end of regular season for both NBA and NHL, each game is becoming increasingly important as teams fight to secure their spot in the playoffs.  This week at StubHub, we take a look at what matchups generated the most demand in ticket sales and discuss factors that could be contributing towards sales trends.

NBA: Most In-Demand Matchups 

Press_Box_0306__NBA_MatchupsThe K.D. Effect

While the Golden State Warriors maintain a top position, the average ticket price for all games has depreciated by 5% since Durant’s injury.

NHL: Most In-Demand Matchups 
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Last Games at Joe Louis

Although Red Wings are ranked last in the Eastern Conference, sales for home games are still doing very well. One reason for this could be that Detroit fans want to cherish their last moments at Joe Louis given the opening of a new arena this fall.

Joe Louis Arena ranks 4th for best performing venues when it comes to sales for NHL games taking place this month.

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