StubHub Named Official Event Ticketing Partner of Bleacher Report

StubHub, the world’s largest ticket marketplace, and Bleacher Report, the social voice of sports, today announced a multi-year, cross-platform content partnership with StubHub serving as the official event ticketing partner of Bleacher Report in the U.S.

StubHub will be integrated into Bleacher Report’s website and popular Team Stream mobile app,  connecting Bleacher Report’s passionate millennial fan base to StubHub’s global inventory of live events. This will provide fans who are already consuming Bleacher Report’s award-winning sports content with direct links to tickets on StubHub to easily find and buy tickets for upcoming events.

“StubHub selected Bleacher Report as our new sports-focused content partner because of their highly engaged, socially savvy, and participatory audience,” said StubHub Head Global Media and Distribution David Pierotti. “Bleacher Report connects with the next generation of sports authorities in a way that complements StubHub’s position as the leading platform for people who embrace the connection only offered by live experiences.”

Rich Calacci, Chief Revenue Officer of Bleacher Report, added: “Bleacher Report is a millennial brand that celebrates sports culture and seeks to make sports fun and entertaining. StubHub, a company whose mission is to connect people to inspiring event experiences, is a perfect partner in that regard, and will make it easier for our engaged online and mobile audiences to experience the sports events that matter to them.”

The partnership is effective immediately, and the integration with StubHub has initially rolled out to various pages within the Bleacher Report property on desktop and mobile. StubHub link integration on the B/R app is expected to launch shortly.

The Bleacher Report-StubHub partnership is a natural fit for two brands that put fans at the center of the experience and are driving innovation within mobile and social to meet the demand of younger audiences. Bleacher Report consistently ranks as one of the top publishers on social media in terms of engagement and Bleacher Report’s Team Stream mobile app is the fastest-growing app among all sports apps. StubHub apps for Android and iOS, including Apple Watch and Apple TV, are powerful ways for consumers to explore upcoming live events and purchase anytime, anywhere.

The Week in Events – Demand in NBA and NHL – March 7, 2017

With only four weeks left until the end of regular season for both NBA and NHL, each game is becoming increasingly important as teams fight to secure their spot in the playoffs.  This week at StubHub, we take a look at what matchups generated the most demand in ticket sales and discuss factors that could be contributing towards sales trends.

NBA: Most In-Demand Matchups 

Press_Box_0306__NBA_MatchupsThe K.D. Effect

While the Golden State Warriors maintain a top position, the average ticket price for all games has depreciated by 5% since Durant’s injury.

NHL: Most In-Demand Matchups 
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Last Games at Joe Louis

Although Red Wings are ranked last in the Eastern Conference, sales for home games are still doing very well. One reason for this could be that Detroit fans want to cherish their last moments at Joe Louis given the opening of a new arena this fall.

Joe Louis Arena ranks 4th for best performing venues when it comes to sales for NHL games taking place this month.

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STUBHUB ANNOUNCES LINEUP FOR ‘STUBHUB LIVE: SOUND STAGE @ SXSW’ – Three Days and Evenings of Performances by More Than Two Dozen Acts

  • Headliners Include Sleigh Bells, Banks, D.R.A.M
  • March 15-17 at Banger’s on Rainey Street, as Part of COLLiDE on Rainey
  • Days Open to All SXSW Attendees and Badge Holders Who RSVP at com/stubhub2017

San Francisco (March 1, 2017)StubHub, the world’s largest ticket marketplace, announces the 2017 lineup for its third annual three-day showcase of daytime and evening performances at the South by Southwest (SXSW) music festival on March 15-17.  Hosted at Banger’s Sausage House & Beer Garden, the dynamic lineup of emerging and established talent includes Sleigh Bells, Hamilton Leithauser, Wild Belle, BANKS, Electric Guest, D.R.A.M., Talib Kweli and Benjamin Booker.

This year’s lineup represents a wide range of genres with rock, pop, hip-hop, electro-pop and indie, with artists from a dozen countries. Performances will begin at 2 p.m. each day and continue through the evening, allowing attendees to enjoy more than two dozen acts in an intimate venue, along with Banger’s famous homemade sausages, 100+ beers on tap and a relaxed outdoor setting.

“StubHub’s core mission is to connect people through inspiring live experiences around the world and StubHub Live: The Sound Stage at SXSW allows us the opportunity to do that with a rich lineup of talented acts,” said Justin Finn, Head of Event Marketing for StubHub. “With StubHub now operating in more than 47 countries, the culturally eclectic lineup is fitting to our more global footprint with acts from the US, Spain, Australia, Norway and the UK.”

Festival attendees must RSVP for daytime sessions in advance at culturecollide.com/stubhub2017. Evening performances will be open to SXSW badge holders on a first-come, first-serve basis.

2017 StubHub SXSW Schedule:
Location: Banger’s Sausage House & Beer Garden – 79 & 81 Rainey Street, Austin, TX 78701

WEDNESDAY – MARCH 15
Daytime
2 p.m. Sundara Karma
3 p.m. Alex Lahey
4 p.m. Dams Of The West
5 p.m. The Shelters
6 p.m. Mondo Cozmo
Evening Showcase
9 p.m. Betty Who
10 p.m. Wild Belle
11 p.m. Hamilton Leithauser
12 a.m. Sleigh Bells

THURSDAY – MARCH 16
Daytime
2 p.m. Dude York
3 p.m. Matt Maeson
4 p.m. Gutxi Bibang
5 p.m. NE-HI
6 p.m. Pell
Evening Showcase
9 p.m.   Bleached
10 p.m. Sofi Tukker
11 p.m. Electric Guest
12 a.m BANKS

FRIDAY – MARCH 17
Daytime
2 p.m. FOXTRAX
3 p.m. MULLALLY
4 p.m. Sigrid
5 p.m. Duckwrth
6 p.m. Cherry Glazerr
Evening Showcase
9 p.m.   Tkay Maidza
10 p.m. Benjamin Booker
11 p.m. Talib Kweli
12 a.m. D.R.A.M.

About StubHub
At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience.  StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit StubHub.com or follow @StubHub on Twitter, Facebook, Instagram, YouTube.com/StubHub and on Snapchat.

Media Contact:
Jessica Erskine | StubHub | jerskine@StubHub.com

For Those About to Rock, We’ll Connect You: The Role of Tech in Live Music Today

By Scott Cutler, President of StubHub
Originally published on LinkedIn, Feb. 10, 2017

It’s 1987, and I’m at my first concert – Billy Idol and The Cult. They’re taking the U.S. by storm on their national tour. Billy is riding high on his new-found American fame, and he takes the stage to power through a few chart-toppers: “White Wedding,” “Rebel Yell,” “Eyes Without a Face.” Though this is my first live show, I know that this is it: I’m finally experiencing a once-in-a-lifetime event that I’ll remember forever. The roar and push of the crowd, the feel of the bass, Billy’s fist pumps right there in front of me – I’m invigorated in a way that a vinyl record could never make me feel. I don’t stop smiling for the entire show. In awe of the talent I just witnessed, I think to myself, “Wow – this is one of the most memorable moments of my life.”

I didn’t know it then, but I’d eventually go on to lead a company that empowers other passionate music-lovers worldwide to experience this same feeling – a concert high that only comes with seeing your favorite artist rock a stage. If you had told me in 1987 that 30 years later I’d be watching Lady Gaga take the Super Bowl LI halftime show to new heights – literally – I would have never believed you. It would have sounded almost as outlandish as saying that 300 drones would be flying around Gaga as she performed. But wait… I saw that, too!

Indeed, tech in the live music industry has changed dramatically since that Billy Idol tour back in the ‘80s, and dancing drones at the Super Bowl are just the start. As streaming continues to overtake digital downloads, which long ago replaced physical CDs as our primary format for listening to music, artists will search for ways to find worldwide popularity in an industry that is inundated with new performers on every platform, every day. How can a rising star get into Spotify’s “Discover Weekly,” and will the momentum from that visibility drive concert ticket sales?

As streaming continues to strengthen, the role of mobile and social media in music will only become more important. At StubHub, we got ahead of the mobile trend and made our app a powerful way to tap into technology and surface well-known acts and up-and-comers to millions of customers around the world. We also see social media driving growth in live events because being there live and in person matters.  Being there in person provides social currency which we value and use to define us as unique individuals.  As concert-goers share live video feeds, snap the best moments and broadcast commentary globally, demand for in-person live events will continue to rise.

I also expect that as new and even more sophisticated technologies are applied to everyday uses, AI will secure its place as a technology influence within music. Across other industries, companies are already using smart data to predict consumer behavior. We see this in the recommendations tools on audio streaming services. Next, we’re bound to witness the application of this intelligence in the end-to-end music experience. For example, we’ve started to see AI technology being leveraged for chatbot integrations that provide instant recommendations to consumers who are deciding which live events to attend. And with AI like IBM’s Watson beginning to play a role in song composition, the music industry is sure to see the influence of intelligent tech behind the scenes as well.

I’d argue that the global music scene has been applying futuristic technologies even beyond what we’re generally familiar with in the U.S. For example in South Korea, K-pop stars are performing at their concerts virtually via hologram. These stars reach their super-fans at concerts that, aside from missing the physical presence of the band, are incredibly real: the music is bumping, the venue is packed, and the hologram is life-sized and life-like. While some acts only tour once every few years – don’t get me started on how excited I am about another Guns N’ Roses reunion tour – artists like Jaejoong, G-Dragon, and Psy are hosting concerts every day to thousands of fans who love to see their favorite singer in augmented reality.

At StubHub, we’re advancing all of these technologies – mobile, social, and virtual reality – to provide event-goers with the best possible experience at a live event. From our “virtual view” seat view tool to mobile browse and checkout, our technological advancements have enhanced event discovery, streamlined ticketing, and ultimately heightened all phases of the fan experience.

Tech is only going to continue to grow in significance in today’s digital world. Everyone in the industry is tasked with empowering fans to have seamless access to the once-in-a-lifetime experiences they want to attend. At StubHub, we know that our tech will be there for you before, during, and after the concert: we’ll get you there, elevate your experience, and ensure you’ll never forget it. We see ourselves as the ultimate connection between fans and today’s hottest shows.

This weekend, I’m heading to the 59th Annual Grammy Awards, where Adele is bound to blow the roof off the Staples Center. Tributes to Prince, George Michael, and Leonard Cohen will remind us the great talent we’ve lost, and we’ll see Beyonce astound us as usual. As I watch these performers set the new standard for live music experiences, I’ll be thinking ahead another 30 years to imagine what musical performances will look like then.

And while I don’t think Billy Idol will make an appearance, if he shows up via hologram, you can bet I’ll be cheering louder than anyone else.

Super Bowl LI Ticket Demand and Prices on StubHub – February 4, 2017

stubhub_logo_notm_primary_rgb_green
Tomorrow is the big day we’ve been waiting for!

As we shy less than 24 hours from the Patriots/Falcons showdown, the average ticket price for Super Bowl LI has dropped a bit from yesterday to $4,078, which is down 14% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is up by 25% compared to this time last year.

International interest for Super Bowl LI continues climb. Today, a buyer from Thailand purchased four Super Bowl LI tickets, rounding out the list of now 22 different countries that have reported ticket purchases on StubHub.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.3% of total sales. After the U.S., sales from Mexico and Canada make up 6% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 14.75%
Georgia: 14%
California: 7.3%
New York: 4.8%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,078, down 14% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – Day before game
2016 Super Bowl – $4,747
2015 Super Bowl – $3,670
2014 Super Bowl – $2,615
2013 Super Bowl – $2,768

Least Expensive Ticket Available for Super Bowl LI right now is $2,500 in the Upper End Zone.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 3rd
Super Bowl Ticket Demand and Prices on StubHub – February 2nd
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
huddle
Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – February 3, 2017

stubhub_logo_notm_primary_rgb_green
We’re now three days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 11% from Monday to $4,089, which is down 15% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is up by 22% compared to this time last year. Yesterday, a buyer from Guatemala purchased five Super Bowl LI tickets, rounding out the list of now 21 different countries that have reported ticket purchases on StubHub.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.4% of total sales. After the U.S., sales from Mexico and Canada make up 6% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 15%
Georgia: 14%
California: 7.1%
New York: 4.8%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,089, down nearly 15% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – 3 days out
2016 Super Bowl – $4,838
2015 Super Bowl – $3,514
2014 Super Bowl – $2,706
2013 Super Bowl – $2,881

Least Expensive Ticket Available for Super Bowl LI right now is $2,350 in the Upper Endzone. This get in price is up 2% from yesterday.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 2nd
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
huddle
Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – February 2, 2017

stubhub_logo_notm_primary_rgb_green
We’re now four days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 3% from yesterday to $4,154, which is down 15% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is also up by 18% compared to this time last year, which is likely due to the overall lower ticket prices this year.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.7% of total sales. After the U.S., sales from Mexico and Canada make up 6.3% of total ticket sales. 20 different countries have reported ticket purchases.

Top 5 Super Bowl LI Buyers by State:
Texas: 29%
Massachusetts: 15.2%
Georgia: 14%
California: 6.9%
New York: 4.9%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,154, down 15% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – 4 days out
2016 Super Bowl – $4,888
2015 Super Bowl – $3,378
2014 Super Bowl – $2,812
2013 Super Bowl – $2,985

Least Expensive Ticket Available for Super Bowl LI right now is $2,490 in the Upper Endzone. This get in price is up 19% from yesterday.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

huddle
Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston