Super Bowl LI Ticket Demand and Prices on StubHub – February 4, 2017

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Tomorrow is the big day we’ve been waiting for!

As we shy less than 24 hours from the Patriots/Falcons showdown, the average ticket price for Super Bowl LI has dropped a bit from yesterday to $4,078, which is down 14% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is up by 25% compared to this time last year.

International interest for Super Bowl LI continues climb. Today, a buyer from Thailand purchased four Super Bowl LI tickets, rounding out the list of now 22 different countries that have reported ticket purchases on StubHub.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.3% of total sales. After the U.S., sales from Mexico and Canada make up 6% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 14.75%
Georgia: 14%
California: 7.3%
New York: 4.8%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,078, down 14% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – Day before game
2016 Super Bowl – $4,747
2015 Super Bowl – $3,670
2014 Super Bowl – $2,615
2013 Super Bowl – $2,768

Least Expensive Ticket Available for Super Bowl LI right now is $2,500 in the Upper End Zone.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 3rd
Super Bowl Ticket Demand and Prices on StubHub – February 2nd
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – February 3, 2017

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We’re now three days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 11% from Monday to $4,089, which is down 15% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is up by 22% compared to this time last year. Yesterday, a buyer from Guatemala purchased five Super Bowl LI tickets, rounding out the list of now 21 different countries that have reported ticket purchases on StubHub.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

For Press Coverage – Please use updated StubHub brand materials found here.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.4% of total sales. After the U.S., sales from Mexico and Canada make up 6% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 15%
Georgia: 14%
California: 7.1%
New York: 4.8%

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,089, down nearly 15% from this time last year for Super Bowl 50.

Average Ticket Price History on StubHub – 3 days out
2016 Super Bowl – $4,838
2015 Super Bowl – $3,514
2014 Super Bowl – $2,706
2013 Super Bowl – $2,881

Least Expensive Ticket Available for Super Bowl LI right now is $2,350 in the Upper Endzone. This get in price is up 2% from yesterday.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – February 2nd
Super Bowl Ticket Demand and Prices on StubHub – February 1st
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – February 1, 2017

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We’re now five days out from Super Bowl LI! The average ticket price for Super Bowl LI has dropped 3% from yesterday to $4,284, which is down 14% compared to this time last year for Super Bowl 50. The number of tickets purchased on StubHub is also up by 14% compared to this time last year, which is probably a result of overall lower ticket prices this year.

As more fans make Super Bowl travel plans, it looks like New Yorkers are trying to warm up by heading south this weekend. Sales from New York have spiked 26% from yesterday, surpassing ticket purchases made by fans in Florida. Since yesterday, there has also been an 11% increase in ticket purchases from international buyers. Buyers in Italy and Germany just purchased tickets to Super Bowl LI, rounding out the list of now 20 countries that have reported ticket purchases.

Stay tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Where are sales coming from? 

International buyers make up 7.9% of total sales. After the U.S., sales from Mexico and Canada make up 6.5% of total ticket sales.

Top 5 Super Bowl LI Buyers by State 2/1:
Texas: 20%
Massachusetts: 15.3%
Georgia: 13.6%
California: 6.5%
New York: 4.6% *Largest spike in sales up 26% from yesterday surpassing ticket purchases made from Florida (4.3% of ticket sales)

What are prices looking like? 

The Average Ticket Price to date for Super Bowl LI is $4,284, down nearly 14% from this time last year for Super Bowl 50.

Least Expensive Ticket Available for Super Bowl LI right now is $2,100 in the Upper Corner section.

Super Bowl LI tickets have sold in the range of $1,500 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,500 in the Upper Corner section

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 31st
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

StubHub B-Roll for Super Bowl LI Tickets:

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.
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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices on StubHub – January 31, 2017

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We’re now six days out from Super Bowl LI! Stayed tuned to the StubHub Press Box for daily updates on ticket demand and prices from today up until the big game on Sunday.

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 30th
Super Bowl Ticket Demand and Prices on StubHub – January 29th
Super Bowl Ticket Demand and Prices on StubHub – January 27th
Super Bowl Ticket Demand and Prices on StubHub – January 25th
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th


Super Bowl LI – NRG Stadium in Houston, Texas on February 5, 2017.

Least Expensive Ticket Available for Super Bowl LI right now is $1,949 in the Loge Endzone.

Super Bowl LI tickets have sold in the range of $1,900 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,040 and $27,983.

  • Most Expensive Ticket purchased to date was for $15,432 in the Lower Prime section
  • Least Expensive Ticket purchased to date was for $1,900 in the Upper Sideline

The Average Ticket Price to date for Super Bowl LI is $4,439, down nearly 12% from this time last year for Super Bowl 50.

Where are sales coming from? 

Buyers in Spain and Panama just purchased tickets to Super Bowl LI, adding the two to the list of 18 countries from which tickets have been purchased. International buyers make up 7.84% of total sales. After the U.S., sales from Mexico and Canada make up 6.57% of total ticket sales.

Top 5 Super Bowl LI Buyers by State:
Texas: 20%
Massachusetts: 15%
Georgia: 13.5%
California: 6.5%
Florida: 4.4%

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston

Super Bowl LI Ticket Demand and Prices – January 25th, 2017

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We’ve made it! We’re less than two weeks out from the Falcons/Patriots showdown at Super Bowl LI. This marks the first time in 18 years the Falcons have made it this far and got there by a landslide NFC Championship victory against the Packers at their last football game ever in the Georgia Dome. The Patriots moving forward to play in their ninth Super Bowl is remarkable as well, making them one of the most successful franchises in NFL history. We’ll see if Tom Brady and coach Bill Belichick will be able to say they have won five Super Bowl titles.

The least expensive ticket available on StubHub has dropped 15% compared to last week. As more inventory starts coming into the market, we’ll see if this trend holds.

We’re also starting to see each contender’s market get more involved, with 14% of sales coming from Georgia and buyers from Massachusetts nearing in at 13% of sales. Expect those numbers to increase this week as more buyers start to figure out their travel plans.

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th


Below are the updated Super Bowl LI numbers. We’ll be updating these numbers regularly as we get closer to the big game.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017

Least Expensive Ticket Available for Super Bowl LI right now is $2,800

Super Bowl LI tickets have sold in the range of $2,600 to $15,432. Last year at the time, Super Bowl 50 ticket page was between $1,222 to $27,983.

  • Most expensive ticket purchased to date was for $15,432 in the Lower Prime section
  • Least expensive ticket purchased to date was for $2,600 in the Upper Corner section

The Average Ticket Price to date for Super Bowl LI is $5,089, down nearly 8% from this time last year.

Super Bowl Average Ticket Price History: 
Super Bowl 50 (2/7/16 Panthers vs Broncos): $4,512
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $2,516
Super Bowl XLVII (2/3/13 Ravens vs 49ers): $2,525

Where are sales coming from? There have been purchases made in 14 different countries. After the U.S., sales from Mexico and Canada make up 7% of total ticket sales.

Top Super Bowl LI Buyers by State: 
Texas: 23%
Georgia: 14%* demand is up +1571% compared to last week 
Massachusetts: 13% demand is up +1501% compared to last week
California: 5%
Florida: 4%
*After the Falcons’ exciting win at the NFC Championship, tickets purchased from fans in the Atlanta area have spiked 1049% compared to last week, putting Georgia in #2 in the top buyers by state.

For more information and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

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Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston.

Super Bowl LI and 2017 NFL Playoffs Ticket Demand and Prices on StubHub – January 18th, 2017

After the NFL Divisional Round games this weekend, we are now down to four teams and a “home state” Super Bowl is officially out of play. The Steelers, Packers, Falcons, and Patriots will face off in their respective conferences in the AFC and NFC Championship games this Saturday, January 22nd. We have seen significant demand from the Atlanta market as the Falcons home game this weekend is on pace to be the highest selling Falcons game we’ve ever had on StubHub in terms of tickets sold. Also, the Georgia market is now ranked above Massachusetts in Super Bowl ticket sales.

As we get closer to Super Bowl LI, it’s no surprise ticket sales on StubHub have gone up by 41% compared to last week, in terms of total ticket sales. Even with a “home state” Super Bowl off the table with the Texans and Cowboys eliminations last weekend Super Bowl ticket sales from Texas continue to climb by 27% compared to last week.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017.

Cheapest Ticket Available for Super Bowl LI right now is $3,295.

Super Bowl LI tickets have sold in the range of $3,185 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $1,222 to $16,876.

At this time last year, Super Bowl 50 Average Ticket Price was $5,589 and it eventually went down to $4,512. The Average Ticket Price to date for Super Bowl LI is $5,183, down nearly 8% from this time last year.

Super Bowl Average Ticket Price History:

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Super Bowl 50 (2/7/16 Panthers vs Broncos): $4,512
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $2,516
Super Bowl XLVII (2/3/13 Ravens vs 49ers): $2,525

Where are sales coming from? There have been purchases made in 8 unique countries from as far as Australia, South Africa, and the UK. Due to the location and proximity to our southern neighbor, it is no surprise that after the U.S., Mexican buyers make up about 7% of overall sales.

Top 5 Super Bowl LI Buyers:

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Before this week, there were no Super Bowl ticket sales coming from Missouri and this week sales spiked from the area accounting for 4% of total ticket sales landing the state in 3rd place on the top 5 buyers chart. We will have to wait and see if this buying trend continues with the Chiefs elimination in the NFL Divisional Round game.


Looking forward to this Saturday at the AFC and NFC Championship games, there is currently more overall demand for the AFC championship.

AFC/NFC Championship Games (1/22)

 

Average Ticket Price (ATP)

Most Expensive Ticket Sold Cheapest Ticket Sold to Date Cheapest Ticket Available

Tickets Available on StubHub

NFC Game: Falcons vs Packers

$405

$1,695 $150 $295

 9,593

AFC Game: Patriots vs Steelers

$645

$3,675

$249

$320

 2,128

NFC Championship: Falcons vs Packers at the Georgia Dome in Atlanta, GA

  • Average Ticket Price is up 28% compared to last week
  • Largest Selection of Tickets Available on StubHub at 9,593 left
  • Demand is up 1151% from last week

AFC Championship: Patriots vs Steelers at Gillette Stadium in Foxborough, MA

  • Average Ticket Price is up nearly 30% compared to the AFC Championship last year (Patriots vs Broncos) in Denver
  • Buyers from 13 unique countries have purchased tickets to the game on StubHub from as far as Australia, UK, and Japan

*Demand in terms of total ticket sales on StubHub

For more information, speculation, and commentary on the Super Bowl – or any other event – reach out to PR@StubHub.com.

If you want to check out the update from last week on January 11th

Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston