Toronto Blue Jays™ Reach Agreement with StubHub to Become the Club’s Official Ticket Resale Marketplace

The Toronto Blue Jays and StubHub today announced an agreement that designates StubHub as the official fan-to-fan marketplace of the club. Under the one-year agreement, StubHub will offer Blue Jays fans a fully integrated ticketing solution that will enable all Blue Jays Season Ticket Members, Game Pack holders and single-game ticket buyers to re-sell, purchase and electronically transmit tickets conveniently, safely and securely on the StubHub platform.

“We want to provide a safe and convenient platform for Blue Jays fans to experience watching their favourite team live in-stadium.  This partnership does just that,” said Justin Hay, Vice President, Ticket Sales & Operations, Toronto Blue Jays.  “StubHub’s secure and user-friendly digital platform will allow our fans to buy or sell tickets on the secondary ticket market using full integration into our ticketing system.”

“This is a huge step forward expanding our MLB club partnerships by teaming up with Canada’s Team, the Toronto Blue Jays,” said StubHub General Manager, Canada, Jeff Poirier. “With this partnership and integration, Blue Jays fans will enjoy our trusted marketplace backed by our industry leading Fan Protect™ Guarantee as well as a ticket experience rooted in ease and innovation that offers a superior mobile ticketing platform.”

In addition to the ticketing integration, StubHub’s industry-leading technology also provides tools for customers, including pricing guidance for sellers, best value recommendation and panoramic 360-degree virtual view-from-seats for buyers. All Blue Jays tickets will be available on mobile, for both iOS and Android devices, or as print-at-home tickets. Customers can post hard stock tickets for sale; upon being sold, those tickets will be converted to mobile format, and fans will use their smartphones for entry into the stadium.

Through its partnership with the Toronto Blue Jays, StubHub will receive marketing and sponsorship benefits, including stadium signage, hospitality assets and integration with Blue Jays Season Ticket Member accounts on, allowing Season Ticket Members to post their Blue Jays tickets for sale on StubHub with ease.

STUBHUB ANNOUNCES LINEUP FOR ‘STUBHUB LIVE: SOUND STAGE @ SXSW’ – Three Days and Evenings of Performances by More Than Two Dozen Acts

  • Headliners Include Sleigh Bells, Banks, D.R.A.M
  • March 15-17 at Banger’s on Rainey Street, as Part of COLLiDE on Rainey
  • Days Open to All SXSW Attendees and Badge Holders Who RSVP at com/stubhub2017

San Francisco (March 1, 2017)StubHub, the world’s largest ticket marketplace, announces the 2017 lineup for its third annual three-day showcase of daytime and evening performances at the South by Southwest (SXSW) music festival on March 15-17.  Hosted at Banger’s Sausage House & Beer Garden, the dynamic lineup of emerging and established talent includes Sleigh Bells, Hamilton Leithauser, Wild Belle, BANKS, Electric Guest, D.R.A.M., Talib Kweli and Benjamin Booker.

This year’s lineup represents a wide range of genres with rock, pop, hip-hop, electro-pop and indie, with artists from a dozen countries. Performances will begin at 2 p.m. each day and continue through the evening, allowing attendees to enjoy more than two dozen acts in an intimate venue, along with Banger’s famous homemade sausages, 100+ beers on tap and a relaxed outdoor setting.

“StubHub’s core mission is to connect people through inspiring live experiences around the world and StubHub Live: The Sound Stage at SXSW allows us the opportunity to do that with a rich lineup of talented acts,” said Justin Finn, Head of Event Marketing for StubHub. “With StubHub now operating in more than 47 countries, the culturally eclectic lineup is fitting to our more global footprint with acts from the US, Spain, Australia, Norway and the UK.”

Festival attendees must RSVP for daytime sessions in advance at Evening performances will be open to SXSW badge holders on a first-come, first-serve basis.

2017 StubHub SXSW Schedule:
Location: Banger’s Sausage House & Beer Garden – 79 & 81 Rainey Street, Austin, TX 78701

2 p.m. Sundara Karma
3 p.m. Alex Lahey
4 p.m. Dams Of The West
5 p.m. The Shelters
6 p.m. Mondo Cozmo
Evening Showcase
9 p.m. Betty Who
10 p.m. Wild Belle
11 p.m. Hamilton Leithauser
12 a.m. Sleigh Bells

2 p.m. Dude York
3 p.m. Matt Maeson
4 p.m. Gutxi Bibang
5 p.m. NE-HI
6 p.m. Pell
Evening Showcase
9 p.m.   Bleached
10 p.m. Sofi Tukker
11 p.m. Electric Guest
12 a.m BANKS

2 p.m. FOXTRAX
4 p.m. Sigrid
5 p.m. Duckwrth
6 p.m. Cherry Glazerr
Evening Showcase
9 p.m.   Tkay Maidza
10 p.m. Benjamin Booker
11 p.m. Talib Kweli
12 a.m. D.R.A.M.

About StubHub
At StubHub, our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next. As the largest ticket marketplace in the world, we enable fans to buy and sell tickets to tens of thousands of events, whenever they want, through our desktop and mobile experiences, including our StubHub app for iPhone, iPad, Apple Watch and Android. Offering a superior fan experience at its core, StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. Our industry firsts include the introduction of the first ticketing application, the first interactive seat mapping tool and the first live entertainment rewards program, Fan Rewards™. Our business partners include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in August 2016, throughout the world, StubHub provides the total end-to-end event going experience.  StubHub is an eBay company (NASDAQ: EBAY).  For more information on StubHub, visit or follow @StubHub on Twitter, Facebook, Instagram, and on Snapchat.

Media Contact:
Jessica Erskine | StubHub |

For Those About to Rock, We’ll Connect You: The Role of Tech in Live Music Today

By Scott Cutler, President of StubHub
Originally published on LinkedIn, Feb. 10, 2017

It’s 1987, and I’m at my first concert – Billy Idol and The Cult. They’re taking the U.S. by storm on their national tour. Billy is riding high on his new-found American fame, and he takes the stage to power through a few chart-toppers: “White Wedding,” “Rebel Yell,” “Eyes Without a Face.” Though this is my first live show, I know that this is it: I’m finally experiencing a once-in-a-lifetime event that I’ll remember forever. The roar and push of the crowd, the feel of the bass, Billy’s fist pumps right there in front of me – I’m invigorated in a way that a vinyl record could never make me feel. I don’t stop smiling for the entire show. In awe of the talent I just witnessed, I think to myself, “Wow – this is one of the most memorable moments of my life.”

I didn’t know it then, but I’d eventually go on to lead a company that empowers other passionate music-lovers worldwide to experience this same feeling – a concert high that only comes with seeing your favorite artist rock a stage. If you had told me in 1987 that 30 years later I’d be watching Lady Gaga take the Super Bowl LI halftime show to new heights – literally – I would have never believed you. It would have sounded almost as outlandish as saying that 300 drones would be flying around Gaga as she performed. But wait… I saw that, too!

Indeed, tech in the live music industry has changed dramatically since that Billy Idol tour back in the ‘80s, and dancing drones at the Super Bowl are just the start. As streaming continues to overtake digital downloads, which long ago replaced physical CDs as our primary format for listening to music, artists will search for ways to find worldwide popularity in an industry that is inundated with new performers on every platform, every day. How can a rising star get into Spotify’s “Discover Weekly,” and will the momentum from that visibility drive concert ticket sales?

As streaming continues to strengthen, the role of mobile and social media in music will only become more important. At StubHub, we got ahead of the mobile trend and made our app a powerful way to tap into technology and surface well-known acts and up-and-comers to millions of customers around the world. We also see social media driving growth in live events because being there live and in person matters.  Being there in person provides social currency which we value and use to define us as unique individuals.  As concert-goers share live video feeds, snap the best moments and broadcast commentary globally, demand for in-person live events will continue to rise.

I also expect that as new and even more sophisticated technologies are applied to everyday uses, AI will secure its place as a technology influence within music. Across other industries, companies are already using smart data to predict consumer behavior. We see this in the recommendations tools on audio streaming services. Next, we’re bound to witness the application of this intelligence in the end-to-end music experience. For example, we’ve started to see AI technology being leveraged for chatbot integrations that provide instant recommendations to consumers who are deciding which live events to attend. And with AI like IBM’s Watson beginning to play a role in song composition, the music industry is sure to see the influence of intelligent tech behind the scenes as well.

I’d argue that the global music scene has been applying futuristic technologies even beyond what we’re generally familiar with in the U.S. For example in South Korea, K-pop stars are performing at their concerts virtually via hologram. These stars reach their super-fans at concerts that, aside from missing the physical presence of the band, are incredibly real: the music is bumping, the venue is packed, and the hologram is life-sized and life-like. While some acts only tour once every few years – don’t get me started on how excited I am about another Guns N’ Roses reunion tour – artists like Jaejoong, G-Dragon, and Psy are hosting concerts every day to thousands of fans who love to see their favorite singer in augmented reality.

At StubHub, we’re advancing all of these technologies – mobile, social, and virtual reality – to provide event-goers with the best possible experience at a live event. From our “virtual view” seat view tool to mobile browse and checkout, our technological advancements have enhanced event discovery, streamlined ticketing, and ultimately heightened all phases of the fan experience.

Tech is only going to continue to grow in significance in today’s digital world. Everyone in the industry is tasked with empowering fans to have seamless access to the once-in-a-lifetime experiences they want to attend. At StubHub, we know that our tech will be there for you before, during, and after the concert: we’ll get you there, elevate your experience, and ensure you’ll never forget it. We see ourselves as the ultimate connection between fans and today’s hottest shows.

This weekend, I’m heading to the 59th Annual Grammy Awards, where Adele is bound to blow the roof off the Staples Center. Tributes to Prince, George Michael, and Leonard Cohen will remind us the great talent we’ve lost, and we’ll see Beyonce astound us as usual. As I watch these performers set the new standard for live music experiences, I’ll be thinking ahead another 30 years to imagine what musical performances will look like then.

And while I don’t think Billy Idol will make an appearance, if he shows up via hologram, you can bet I’ll be cheering louder than anyone else.

Super Bowl LI Ticket Demand and Prices – January 25th, 2017

We’ve made it! We’re less than two weeks out from the Falcons/Patriots showdown at Super Bowl LI. This marks the first time in 18 years the Falcons have made it this far and got there by a landslide NFC Championship victory against the Packers at their last football game ever in the Georgia Dome. The Patriots moving forward to play in their ninth Super Bowl is remarkable as well, making them one of the most successful franchises in NFL history. We’ll see if Tom Brady and coach Bill Belichick will be able to say they have won five Super Bowl titles.

The least expensive ticket available on StubHub has dropped 15% compared to last week. As more inventory starts coming into the market, we’ll see if this trend holds.

We’re also starting to see each contender’s market get more involved, with 14% of sales coming from Georgia and buyers from Massachusetts nearing in at 13% of sales. Expect those numbers to increase this week as more buyers start to figure out their travel plans.

To see a history of how demand and prices have moved, take a look at our past posts:
Super Bowl Ticket Demand and Prices on StubHub – January 18th
Super Bowl Ticket Demand and Prices on StubHub – January 10th

Below are the updated Super Bowl LI numbers. We’ll be updating these numbers regularly as we get closer to the big game.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017

Least Expensive Ticket Available for Super Bowl LI right now is $2,800

Super Bowl LI tickets have sold in the range of $2,600 to $15,432. Last year at the time, Super Bowl 50 ticket page was between $1,222 to $27,983.

  • Most expensive ticket purchased to date was for $15,432 in the Lower Prime section
  • Least expensive ticket purchased to date was for $2,600 in the Upper Corner section

The Average Ticket Price to date for Super Bowl LI is $5,089, down nearly 8% from this time last year.

Super Bowl Average Ticket Price History: 
Super Bowl 50 (2/7/16 Panthers vs Broncos): $4,512
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $2,516
Super Bowl XLVII (2/3/13 Ravens vs 49ers): $2,525

Where are sales coming from? There have been purchases made in 14 different countries. After the U.S., sales from Mexico and Canada make up 7% of total ticket sales.

Top Super Bowl LI Buyers by State: 
Texas: 23%
Georgia: 14%* demand is up +1571% compared to last week 
Massachusetts: 13% demand is up +1501% compared to last week
California: 5%
Florida: 4%
*After the Falcons’ exciting win at the NFC Championship, tickets purchased from fans in the Atlanta area have spiked 1049% compared to last week, putting Georgia in #2 in the top buyers by state.

For more information and commentary on the Super Bowl – or any other event – reach out to


Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston.

Super Bowl LI and 2017 NFL Playoffs Ticket Demand and Prices on StubHub – January 10th, 2017

NFL Wild Card weekend is complete. The Seahawks, Texans, Packers, Steelers will all advance to play another week. Teams playing their first home playoff games, thanks to their bye weeks last week, include the Falcons, Patriots, Chiefs, and Cowboys. That means the two Texas teams (where Super Bowl LI will be held) are still alive and a “home state” Super Bowl is still in play.

How has this affected Super Bowl ticket demand? Currently on StubHub, demand for Super Bowl tickets is up 12% compared to last week, in terms of total volume of tickets sold.We are now four weeks away from the biggest day in football, so tune into the StubHub Press Box for weekly updates on what we’re seeing for the NFL playoffs and the Super Bowl.

Super Bowl LI – NRG Stadium in Houston, Texas on February 5th, 2017.

The Average Ticket Price Sold to date for Super Bowl LI is $4,279, down nearly 30% from this time last year.

Super Bowl Average Ticket Price History (data as of 1/11/16)
Super Bowl 50 (2/7/16 Panthers vs Broncos): $5,535
Super Bowl XLIX (2/1/15 Patriots vs Seahawks): $4,222
Super Bowl XLVIII (2/2/14 Seahawks vs Broncos): $2,516

Super Bowl LI tickets have sold in the range of $3,185 to $15,432. Last year at this time, Super Bowl 50 ticket price range was between $3,478 to $13,500.

Where are sales coming from? There have been purchases made in 8 unique countries from as far as Australia, South Africa, and the UK. Due to the location and proximity to our southern neighbor, it is no surprise that after the U.S., Mexican buyers make up about 7% of overall sales.

Top 5 Super Bowl LI Buyers:

*by States/Regions (% of where sales are coming from)

Looking forward to this weekend at the AFC and NFC Divisional Round Games, there is currently more overall demand for NFC games, probably due to the Seahawks advancing.

AFC/NFC Divisional Games (1/14-1/15)


Average Ticket Price (ATP) ATP % Change from Last Week Highest


Texans vs Patriots $371 -9% $1,750 $159
Seahawks vs Falcons $173 14% $995 $48
Packers vs Cowboys $411 6% $32,450 $75
Steelers vs Kansas Chiefs $189 7% $1,500 $59

AFC Games:

  • Patriots vs Texans (1/14):
    • Demand is up 88% from last week*
    • Average Ticket Price is down 9% compared to last week at $371
  • Steelers vs Chiefs (1/15):
    • Largest Selection of Tickets Available at 9,936

NFC Games:

  • Seahawks vs Falcons (1/14):
    • Demand is up 90% from last week*
    • Least expensive ticket sold out of all the divisional games at $48
    • Lowest Average Ticket price at $173
  • Packers vs Cowboys (1/15):
    • Highest demand out of all the divisional games*
    • Highest Average Ticket Price at $411
    • Most expensive ticket sold was $32,450

*Demand in terms of total ticket sales on StubHub

For more information, speculation, and commentary on the Super Bowl – or any other event – reach out to

Check out what StubHub has planned for Super Bowl LI and discover other events happening in Houston